Recently, the Santa Claus School in Rio de Janeiro, Brazil held its graduation ceremony for the class of 2026, marking the kickoff of the local festive season. This year, a total of 55 students successfully completed their specialized training and graduated as professional “Santa Clauses.”
To commemorate this special occasion, all graduates donned their red and white Santa suits and gathered for a celebratory photo in front of the iconic Christ the Redeemer statue, a symbol of hope and joy for many in the region.
These professionally trained Santas will officially start their duties as Christmas approaches, visiting shopping malls, hospitals, and local communities, as well as going door to door to distribute gifts to children. Their mission is to spread warmth and happiness during the holiday season, creating treasured memories for families and young ones alike.
Founded in 1993 by Limachem Cherem, the Santa Claus School began when Cherem, an actor performing in children’s theater, recognized a significant market demand for Santas. He decided to establish a dedicated training program tailored specifically for older adults seeking to embody the beloved holiday character.
Over the past three decades, the school has provided free training for thousands of aspiring Santas. The curriculum includes various elements such as singing, costume wearing, makeup application, improvisation, and techniques for engaging with children. Additionally, the program also covers Brazilian Sign Language, ensuring that the Santas can communicate with children of all backgrounds and abilities.
Through this initiative, Cherem has successfully assisted many retired individuals, unemployed men, or those entering their “golden years” to re-enter the workforce and earn supplementary income during the bustling Christmas season. This effort not only creates job opportunities but also enriches the holiday experience for families, offering a touch of magic to the festive celebrations.
As the students prepare to bring joy and cheer to communities throughout Rio de Janeiro, the legacy of the Santa Claus School continues to thrive, ensuring that the spirit of Christmas is felt widely and deeply.