Recent data shows that the prices of Feitian Maotai’s original boxes and bottled products have once again dropped across the board. In recent times, the prices of Feitian Maotai have been continuously decreasing, attracting widespread market attention.
On June 30th, data from the liquor market monitoring platform “Today’s Liquor Price” indicated that the price of Feitian Maotai’s original boxes for the year 2025 declined by 25 yuan (RMB, the same below) compared to the previous day, reaching 1935 yuan per bottle; while the price of Feitian Maotai’s bottled products for the year 2025 dropped by 20 yuan, reaching 1840 yuan per bottle.
In 2024, the price of Feitian Maotai’s original boxes decreased by 25 yuan compared to the previous day, reaching 1945 yuan per bottle; and the price of Feitian Maotai’s bottled products in 2024 dropped by 30 yuan compared to the previous day, reaching 1850 yuan per bottle. Earlier, on June 26, the wholesale price of bottled products fell to 1780 yuan per bottle, hitting a new low since 2018.
On June 30th, the topic labeled “Feitian Maotai’s across-the-board price decline” captured attention on the internet.
Financial blogger and Weibo influencer “Xiliumaohai20150722” analyzed, “The decline in Feitian Maotai prices is the result of a dual effect from the demand side and the supply side. On the demand side, the new version of the ‘liquor ban’ has been implemented in many places, such as Henan and Hubei, where ‘public officials are banned from drinking for 24 hours,’ significantly reducing the core consumption scenes for high-end Baijiu in official and business banquets.
“At the same time, there has been a shift in the consumption preferences of young people, who are more inclined towards low-alcohol beverages and craft beers, causing a decrease in demand for high-alcohol Baijiu. Additionally, with Feitian Maotai’s social inventory exceeding 1.2 billion bottles, the price decline has triggered panic selling by scalpers and distributors, gradually weakening its investment attributes.
“On the supply side, in 2024, Maotai added 19,800 tons of production capacity, significantly increasing market supply; the cancellation of the ‘box splitting order’ and restrictions on whole box releases led to a surge in bottled product circulation; e-commerce platforms such as Pinduoduo and Meituan offered billions in subsidies to drive down prices, releasing a large quantity of Maotai priced at 1499 yuan during the ‘6.18’ period, further impacting the market price system.”
Financial blogger and Weibo influencer “Canran Yanyun” analyzed, “The decline in Feitian Maotai prices is the result of a combination of consumption downgrading, policy constraints, oversupply, and the diminishing financial attributes, reflecting a profound transformation from ‘symbolic consumption’ to ‘rational return’ of high-end Baijiu. Whether the prices can stabilize depends on the balance between inventory digestion and real consumption demand, facing pressure in the short term.”
Deng Haozhi, Chief Analyst of Fangyuan Real Estate, commented in a blog post, “Some have analyzed that the current Maotai prices are facing the same issue as housing prices. I dare not confirm this, but looking at the price trends, indeed there is a sense of mutual sympathy. In the future, local leaders not only need to lead in having meals but also in drinking Maotai, buying houses, etc.”
According to a report by Red Star News of Chengdu Business Daily on June 25, since 2025, with the continuous weakening demand in the high-end Baijiu market, the retail prices of Feitian Maotai have shown a unilateral downward trend. As of January 1st, the wholesale prices for bottled and boxed Feitian Maotai were 2220 yuan per bottle and 2315 yuan per bottle, respectively. By that date, the price of bottled products had cumulatively dropped by 440 yuan, a decrease of 19.82%, while the original box price had fallen by 485 yuan, a decrease of 20.95%.