The trend of “dupes” (short for “duplicates,” affordable alternative products) is sweeping the global consumer market, forcing brands to face this new reality. The popular warehouse club Costco in the United States offers a variety of products under its own brand, “Kirkland Signature,” which can rival similar name brands in quality but at a much lower price point that will make you want to open your wallet.
According to an EMARKETER report, Generation Z is the main consumer group driving the “dupe culture,” with over 71% of Generation Z consumers stating that they “sometimes or always” purchase dupe products.
Costco’s beloved Kirkland brand covers a wide range of products from pet supplies to everyday food staples. While providing excellent quality, the prices are very affordable, lacking the hefty price tag associated with luxury brands.
With October upon us, a wave of new product discounts is being rolled out at Costco stores. From cozy wool slippers to luxurious faux fur blankets, here are some of the most worthwhile “dupe products” currently available at Costco. Whether you are looking to add a touch of autumn to your home decor, find comfortable clothing, or start preparing for holiday shopping, these new products are definitely worth checking out.
Price: $29.99
Keep your feet warm and cozy throughout the fall and winter seasons. This popular and highly sought-after item is finally back in stock, with consumers eagerly grabbing this affordable dupe for a leading brand style.
The classic slip-on design makes it easy to wear, while the wool lining provides warmth and comfort for everyday lounging at home. Choosing Kirkland’s product allows you to enjoy this cozy seasonal style without paying the expensive price tag of a name brand.
Wondering how much money you can save by purchasing this dupe? Consider this: buying a pair of UGG Tasman II slippers online costs $130.
As with any footwear purchase, consumers should check the current size availability before buying, as stock levels for seasonal clothing and shoes may vary between physical stores and the Costco website.
Price: $32.99
This autumn, Costco offers more than just warm slippers to keep you cozy. There is also a luxurious and soft faux fur blanket measuring 60×70 inches, priced at just $32.99, which is truly unbelievable. In comparison, a similar product sold by Pottery Barn (Cascade faux fur throw blanket) costs a whopping $99.
Despite the significantly lower price of this soft, fluffy, and stylish blanket compared to similar products from high-end retailers, it is far from being cheap quality. Consumers are raving about this item making a comeback in the fall market. Costco member Robin enthusiastically said, “It’s so soft! This is simply the best blanket! It even has a comfortable pressure similar to a ‘weighted blanket’… I highly recommend this blanket.”
Price: $36.99
With the changing seasons in October, this new jacket from a well-known brand is the ideal choice. Made of 100% polyester material, this jacket is lightweight yet provides ample warmth for cool autumn days.
Featuring zipper pockets, adjustable internal drawstrings, a hood with adjustable cords, and a fashionable diamond quilted texture, this jacket comes in three colors: charcoal gray, beige, and red, ranging from XS (extra small) to 2XL (extra large).
For reference, a similar style Ralph Lauren women’s hooded quilted jacket with faux suede trim sold at Macy’s is priced at a steep $235.
Price: $16.99
Frequent Costco shoppers may find this autumn “new arrival” familiar. Although this pair of socks has been missing from Costco stores in the past few months, it is not the first time this product has been on the shelves. This returning favorite is a highly valued and popular item that offers great quality at an affordable price.
For less than $17, you can get four pairs of mid-calf socks in various colors (including mixed gray, black/charcoal mix, black mix, and light gray mix), made of super-fine Merino wool blend. The socks feature essential characteristics such as extra arch support, full foot cushioning, and reinforced heels and toes.
The Merino wool material combined with the mid-calf design makes these socks a practical choice for everyday wear in cool weather.
Consider comparing it with the Smartwool Women’s Hike Classic Edition light cushion crew socks (priced at $21 each) sold by Dick’s Sporting Goods.
Rather than spending $109 on an Athleta Seasoft full-zip jacket, why not get this comfortable Kirkland alternative for under $30? Made of a blend of 94% nylon and 6% spandex, and equipped with practical side pockets.
This shirt is priced at approximately $23.99 at US Costco stores (regular price when in stock), and $32.99 CAD on the Canadian Costco website; some US stores are offering reduced prices, ranging from $2.97 to $19.97.
This jacket is made of four-way stretch and moisture-wicking fabric and features a functional drawstring hood design. It is a mid-weight jacket (fabric weight of about 300 GSM), available in black, blue, and pink (specific colors and sizes subject to stock availability).
With its elasticity, moisture-wicking properties, and pocket design, this jacket is ideal for everyday wear, whether for layering, running errands, traveling, or engaging in leisure outdoor activities.
Price: $39.99
Now is the perfect time to stock up on holiday gift wrapping essentials. By December, the market often only offers a few remaining styles left over by other customers.
This great value pack includes six rolls of double-sided wrapping paper with three different patterns. Each color combination includes two rolls of wrapping paper (each with an area of 90 square feet).
If you find spending nearly $40 on wrapping paper a bit expensive, compare Costco’s price with other retailers. At Costco, the total area of 540 square feet of wrapping paper is priced at $39.99; in contrast, Hallmark offers a 120 square feet red and gold double-sided Christmas wrapping paper for $16.99 – at this rate, buying the same amount of wrapping paper as Costco’s would cost you over $76.
Price: $22.99
While it’s still a few weeks away from candy canes and gingerbread houses hitting the shelves, Costco has already launched this beloved returning bestseller.
As a product under Costco’s own brand, Kirkland Signature, this European cookie assortment is a delicious must-have for the winter holiday season. This box of a whopping 49.4 ounces (about 1.4 kilograms) of assorted cookies contains 15 different flavors, totaling 156 pieces. Additionally, this seasonal limited edition product comes with an exquisite Christmas-themed tin box, making it an ideal gift for family and friends.
Grab it now while it’s still in stock, as this delicious treat tends to sell out quickly. A Costco customer raved, “It tastes amazingly good, you just can’t stop. This is the easiest review I’ve written – I just wish I could buy it all year round.”