On Thursday, October 1st, Danish renowned jewelry brand, Pandora, officially opened its largest global jewelry manufacturing factory in Ho Chi Minh City, Vietnam, and started production. This is a significant milestone in the expansion of the company’s supply chain, rather than just the opening of a regular retail store.
According to media reports, the factory has a total investment of $150 million and covers an area of over 7.5 hectares. Once fully operational, the factory has the capacity to produce up to 60 million pieces of jewelry annually, which will increase Pandora’s overall production capacity by approximately 50%. It is expected that when the factory operates at full capacity in the future, it will create 7,000 job opportunities locally and become the largest luxury jewelry production base globally.
This is the first production facility set up by Pandora outside of Thailand in its over 40-year development history. This move aims to diversify its production layout and strengthen the resilience of its global supply chain.
Berta de Pablos-Barbier, CEO of Pandora, said, “At the beginning, Vietnam will account for about 15% of our global capacity, but by the year 2030, when we achieve full production capacity, its capacity will make up one-third of our total capacity.”
She also mentioned that Vietnam stood out among many potential locations due to its skilled workforce, long-standing jewelry manufacturing traditions, well-established infrastructure, and friendly business environment.
According to local media reports, the factory has obtained LEED Gold certification, meaning it has met high-level standards of the green building certification system introduced by the US Green Building Council (USGBC). Approximately 30% of the energy needed for the factory’s operation and production comes from solar power generated within the factory premises, and 100% of wastewater is treated and recycled.