Recently, a woman in Wuxi, Jiangsu Province, spent 4580 yuan in a live stream room to purchase so-called “Myanmar direct supply” jadeite. After being directed to make payment outside the platform, she requested a refund but was blocked by the seller. The registered address of the store involved was later found to be unrelated to the operator.
According to a recent report by “Cover News,” Ms. Liu was attracted to a jadeite bracelet in a live stream room on the social platform “Ancui Xuan” in June. The seller claimed that the goods were from an “overseas base” and belonged to “Myanmar direct supply, Rui Li origin.”
The store’s “assistant” then added Ms. Liu as a friend and guided her to make a payment of 4580 yuan outside the platform under the excuse of using an “overseas link.” After making the payment, Ms. Liu found that the order could not be found within the platform and immediately requested a refund.
Ms. Liu stated that the customer service of the store did not clearly refuse the refund but instead delayed it under the pretext of refund processing, and despite her refusal to accept the goods, they still arranged for multiple shipments. During continued negotiations, the store’s “assistant” blocked her.
After Ms. Liu shared her experience online, several consumers contacted her, indicating that they had encountered similar situations. One of the consumers mentioned that the jadeite bracelet purchased from the same seller was claimed to be natural grade A goods, but upon inspection, it was identified as low-grade goods processed through acid washing and resin treatment.
Ms. Liu subsequently reported the incident to the police, and the local authorities registered a fraud case. A store registration document provided by Ms. Liu indicated that the involved business was named “Ruili Yuyi Jewelry Store,” operated by an individual business owner named Ning. According to Tianyancha information, the store was already listed in the abnormal operation record in May of this year.
Ms. Liu mentioned that some of the contact numbers she found were answered by elderly people who were unaware, some were unreachable or in a shutdown state.
Another consumer, Ms. Zhang, filed a complaint against the store to the market supervision department. The response from the authorities revealed that the registered address of the store was actually a village homestead, and the homeowner had no relation with Ning or ever rented the property to others for business activities.
Furthermore, the response stated that since the involved party did not participate or refused mediation, Ruili Market Supervision Department has terminated the mediation, and consumers will have to pursue litigation or arbitration to protect their rights.
As of July 24th, the store in question has not responded to the allegations, and there have been no updates regarding the refund of 4580 yuan made by Ms. Liu.