British electronics brand Dyson Ltd. has offered its explanation for the temporary shortage of its AI electric toothbrush CameraJet, priced at $499, after its debut on the market.
The company stated that a batch of products faced issues with the jet nozzles during the production process, potentially causing leakage and affecting the performance of a small number of toothbrushes. The affected inventory has been isolated, and production has fully resumed, with products being shipped out to partners.
CameraJet was launched on September 1st as Dyson’s first electric toothbrush. It utilizes a built-in camera and AI to provide real-time feedback to users; the “Jet” in its name refers to the mouthwash sprayed by the toothbrush, offering a cleaning effect similar to dental floss. Dyson had previously mentioned that this product underwent six years of development.
Shortly after its launch, some consumers took to social media to report malfunctions in the toothbrush, stating that the product suddenly stopped working after a few minutes of use. Retailers like Best Buy in the United States subsequently removed CameraJet from their websites.
According to Bloomberg, there were reports of delayed shipments for some orders, with some failing to be delivered.
A Dyson spokesperson mentioned in a statement provided to Bloomberg, “A batch of toothbrushes experienced issues with the jet nozzles during production, potentially causing leakage and affecting the performance of a small number of products.” This problem may cause liquid to infiltrate other parts of the toothbrush. The spokesperson noted that the company had isolated the affected inventory.
Geoff from Birmingham, UK (last name not disclosed), told Bloomberg that the toothbrush he purchased stopped working within 20 seconds of use. After contacting Dyson customer service, he received a replacement the next day, but the new toothbrush also had issues.
“I charged it after receiving it, prepared to use it, and it broke after just about a minute,” he said. The toothbrush would stop operating approximately every 10 seconds.
In the statement, the Dyson spokesperson apologized to consumers who received faulty products, stating, “We apologize for disappointing our loyal customers and will make every effort to support them.”
Dyson has been expanding its product categories in recent years. The company previously launched a washing machine but discontinued it in 2005; and their electric car project was abandoned in 2019.
In 2016, Dyson introduced the Supersonic hairdryer priced at around $400, and later expanded its personal care product line. By 2023, hair care products accounted for 30% of its US business. Dyson considers oral care as the next major product category and plans to introduce related products such as foamless toothpaste.