In February 2025, the globally renowned business and technology publication “Global Radiance Review” selected the top 20 “most trusted” companies in the United States. The results did not list the specific ranking of these 20 companies, but highlighted that New Tang Dynasty Television (NTD), headquartered in New York, was the most prominent example among them.
According to Newsweek, this year’s rankings covered 700 companies across 23 industries, including aerospace, healthcare, retail, and consumer goods. Apart from NTD, the other 19 companies recognized as “most trusted” included well-known brands such as Docusign, Dreamworks Animation, Fidelity, Harley-Davidson, General Electric (GE), and Marriott International, as well as emerging brands like In-N-Out Burger and Publix, renowned for their integrity and reliability.
In March of this year, “Global Radiance Review” published an article reviewing NTD, the translation of which is as follows:
In this age of information overload, finding a reliable news source can be likened to finding a needle in a haystack. Many media outlets are influenced by political biases, economic interests, or the chase for fleeting trends.
Against this backdrop, New Tang Dynasty Television, headquartered in New York and broadcasting globally, stands out as a beacon of truth and tradition. Founded in 2001 by a group of Chinese expatriates fleeing communism, NTD’s existence itself represents the power of independent media in a free society. Recognizing the importance of unfiltered information for the democratic right to knowledge, NTD’s mission is clear: to provide fair news, documentaries, and cultural programs, promoting universal values and the beauty of human tradition.
This commitment to truth and authenticity is deeply ingrained in the organization’s operations, from news reporting to cultural promotion. NTD is dedicated to maintaining independence from external political, financial, or other influences, allowing it to fearlessly report news, a rarity in today’s media landscape.
One of NTD’s notable achievements was becoming the first independent TV network to broadcast uncensored Chinese news and programs to China via satellite in 2004. This breakthrough opened a vital channel for information dissemination, enabling Chinese audiences to access different perspectives. With over two hundred journalists in 19 global bureaus, NTD produces content in multiple languages like English, Chinese, French, and Spanish, reaching tens of millions of viewers through various platforms, showcasing its global impact.
NTD, along with its sister media outlet “The Epoch Times,” upholds journalistic principles by exposing critical global issues, including human rights violations by the Chinese Communist Party. They also sponsor the world-renowned Shen Yun Performing Arts, dedicated to reviving traditional Chinese culture. This sponsorship highlights NTD’s commitment not only to news but also to preserving and promoting cultural traditions. NTD recently hosted an international piano competition, demonstrating its enthusiasm for art and culture promotion. Steve Lance, president of NTD’s Washington bureau and chief political correspondent, also hosts the popular program “Congressional Report” on NTD.
NTD’s greatest strength lies in integrating traditional values with modern storytelling techniques. This approach enables it to establish deeper connections with audiences, providing information with cultural depth. However, as a non-profit organization, NTD faces the challenge of competing with mainstream media possessing more resources and distribution networks. Nevertheless, NTD has made significant progress, adapting to evolving media landscapes and planning to launch more digital content, investing in streaming platforms and website development to expand the coverage of its diverse programs.
Internally, NTD fosters a culture of teamwork, mutual respect, and ethical commitment. Many employees and volunteers have dedicated over a decade to the organization, creating an innovative work environment that values both tradition and creativity. Employees merge personal goals with NTD’s values, showcasing sincerity and creativity, reflecting in the quality and integrity of its content.
NTD defines “credible information” as factually correct, reliably sourced, and unfiltered. Their work aims not to influence but to inform the audience, enabling people to make informed choices. NTD maintains strict editorial standards and transparency, living up to this standard. For instance, it was among the first to report on the 2003 SARS and 2019 COVID-19 outbreaks, preceding Beijing’s crisis acknowledgment by weeks. This demonstrates NTD’s commitment to revealing the truth even in the face of significant challenges.
NTD practices its concept of “trustworthy” by establishing clear ethical guidelines, strengthening accountability mechanisms, and maintaining open communication with audiences. Regular reviews and feedback investigations help staff monitor the credibility of the network and identify areas for improvement. Enhanced customer service and transparency measures further enhance viewer trust. The professional team ensures prompt and satisfactory responses and regularly reviews processes to improve efficiency.
NTD’s commitment to transparency, fairness, and audience engagement has earned widespread recognition. Its ethical integrity, customer satisfaction, and industry reputation led to its inclusion in the 2025 “Most Trusted 20 Companies” list. Selection criteria included service quality, transparency, ethical practices, community contributions, innovation, and reliability. This honor significantly enhances NTD’s image, acknowledging its efforts while boosting confidence among audiences and stakeholders, further solidifying its reputation and competitiveness, inspiring its team to uphold the highest standards.
To maintain its reputation as a trusted media source, NTD will remain faithful to its mission, producing high-quality content, prioritizing audience engagement, and embracing innovative platforms. Strengthening feedback mechanisms and enhancing adaptability to changing media environments will be crucial to maintaining its authenticity and ethical standards. NTD’s unique ability to blend traditional values with modern storytelling, along with its unwavering commitment to truth, tradition, and transparency, positions it as a valuable outlier amidst the media landscape. The development journey of NTD serves as significant testimony to the importance of independent media and unfiltered information.