On September 18, 2026, the new Apple iPhone 18 series was launched for sale in Taiwan. The General Manager of Chunghwa Telecom, Lin Rongsi, mentioned that despite the price increase of the phones, the Taiwanese economy is strong, and he is optimistic about the new phone trend.
Mr. Xu, a loyal Apple fan, has been the first customer in line at the Taipei Xinyi A13 Apple store for 4 consecutive years. Today, he got his hands on the iPhone 18 Pro Max 256GB in Glacier Blue.
Chunghwa Telecom held the first sale event for the iPhone 18 Pro series at its Taipei East District Service Center today. They announced the official sale of the iPhone 18 Pro series and specified Apple Watch models at nearly 500 designated service points and Chunghwa Telecom network stores nationwide starting from 8 AM. The new iPhone Duo foldable model will be available for purchase on 10/23. This first sale event offered discounts and perks such as shopping vouchers, Hami Points, and even free upgrades.
General Manager Lin Rongsi personally attended the sale event and gave away prizes worth nearly 2 million New Taiwan Dollars. He expressed the excitement for the new iPhone 18 series and the innovative features it offers, especially highlighting the foldable phone’s functionality. Chunghwa Telecom aims to stay ahead with premium services and upgrades to provide an enhanced user experience.
Taiwan Mobile launched the sale of the iPhone 18 Pro series at its Taipei Creative Direct Store under the theme “All in One”. The General Manager Lin Zhichen and Business Director Lin Dongmin were present at the event, which attracted a significant number of customers. The high demand for the iPhone 18 Pro series indicates a growing trend of customers upgrading to the latest models.
Lin Zhichen mentioned that Taiwan Mobile became the first telecom brand in Taiwan to offer a complete Apple ecosystem in April. Their commitment to integrating Apple products and services has helped them achieve top rankings in network reliability and service quality. They continue to evolve their offerings to provide seamless digital experiences to users.
In the morning, FarEasTone held a sales event at its Taipei Information Park store, offering discounts to the first 50 customers in line. The company’s Vice General Manager Zhao Yinan mentioned that despite the price increase of the iPhone 18 Pro series, there is a significant increase in sales of the high-end models. The demand for foldable phones is also strong, with 25% of pre-orders for the foldable model.
Mr. Xu, who has been the first customer in line for 4 consecutive years, shared his experience of purchasing the new iPhone 18 Pro Max 256GB in Glacier Blue. He expressed satisfaction with the design and new features of the phone, particularly praising the camera’s adjustable aperture technology. He also noted the improved heat dissipation of the new model compared to its predecessor.
With the memory market doing well and the resale value of his old iPhone 17 Pro Max remaining high, Mr. Xu finds it affordable to upgrade to the latest model every year. The resale price of his old phone covers a significant portion of the cost of the new phone, making it a worthwhile investment for him.