The Chinese actress Fan Bingbing, who has been on the edge of a comeback since being suppressed, is no longer concerned about the level of her popularity. Her studio has directly opened a new account on Xiaohongshu (a popular social media platform in China), posting photos of Fan Bingbing and announcing good news.
The Xiaohongshu account of “Fan Bingbing Studio” recently posted: “Hey, Fan Bingbing’s fans, thank you for waiting! Our official Xiaohongshu account is officially launched, which means that every shining moment of actress Fan Bingbing will have you as a witness. Whether it’s the various looks in the series, the stunning appearances on the red carpet, or the gentle moments in everyday life, all the beauty will no longer be missed.” The post was also shared on Fan Bingbing’s personal account.
Following this, Fan Bingbing appeared in the comments section saying, “It’s not easy! Finally here! Start your mission!” Fan Bingbing Studio replied, “The mission will be accomplished,” indicating that fans will have more opportunities to see photos and videos of Fan Bingbing, and there will be further communication and interaction with fans.
Known as the “Chinese version of Instagram,” Xiaohongshu features posting (referred to as “notes” on Xiaohongshu), stories (known as “moment posting”), and the interface mainly consists of images and videos. Users can share beauty, fashion, record daily life events, and even have the opportunity to package themselves as internet celebrities through tags.
After the tax evasion scandal in 2018, Fan Bingbing’s entertainment career came to a standstill, and her popularity plummeted. After paying a fine of over 880 million Chinese yuan, Fan Bingbing slowly started testing the waters for a comeback, including shooting for various international fashion magazine covers and making public appearances at multiple events.
According to a previous report by the Chinese media outlet “Sohu,” Fan Bingbing never stopped her comeback efforts after being heavily penalized by the authorities; she just proceeded slowly and cautiously. Following her apology letter posted on Weibo in 2018, she disappeared from the public eye, with Weibo becoming her window to the world. The article noted that Fan Bingbing managed her Weibo account meticulously, posting only one or two pieces of content per month that were light on selfies, personal life, and commercial elements, focusing mainly on what is considered “positive and inspirational” content. During this time, Sohu’s CEO, Zhang Chaoyang, personally awarded Fan Bingbing with the title of “Annual Charity Figure.”
Earlier, there were reports that Fan Bingbing had relocated to Hong Kong. Recently, on her private Xiaohongshu account, she shared exterior views of her mansion in the Mid-levels of Hong Kong. Another scene in the video showed that her cabinet contains a lot of popular Hong Kong-style milk tea, indicating that she has integrated into life in Hong Kong.