On July 23, Tom Holland, who has become famous worldwide for his role in “Spider-Man,” made an appearance in Shanghai to promote his new film. Due to the hot weather, he decided to step into a Semir store and purchased a pair of denim shorts, changing into them on the spot. When photos of this incident were shared on social media by netizens, it sparked a rush to buy the same shorts.
In the viral video, Holland was seen wearing black cropped pants, carrying a Semir shopping bag, accompanied by a group of five people strolling down the street. Many internet users left comments asking where to buy the same shorts.
According to reports from several media outlets in mainland China, the summer blockbuster movie “Spider-Man: No Way Home” is set to premiere on July 29. On July 23, Holland and his wife Zendaya were spotted in various locations in Shanghai such as Huaihai Road and Yu Garden to promote the new film.
On that day, Shanghai experienced a scorching temperature of 37°C. A netizen captured Holland, who was originally wearing long pants, feeling too hot and entering a Semir store to buy a pair of denim shorts, changing into them on the spot. He then put his long pants in the Semir shopping bag and continued shopping while carrying it.
After the video was shared online, the related topics quickly became a hot search trend.
On the afternoon of July 24, the manager of the Semir store in Yu Garden, Shanghai, confirmed to Jiemu News that around 12:30 PM on July 23, Holland and his group suddenly visited the store. Holland purchased the shorts and immediately changed into them, possibly due to the hot weather in Shanghai.
The manager mentioned that the cropped pants were originally priced at 239 yuan, discounted to 159 yuan. After Holland’s purchase, all online orders for the shorts were sold out that afternoon. To sustain the hype, the store set up a special section based on Holland’s outfit, and they plan to provide additional promotional materials for customers to take pictures with.
According to the previous forecast by the Shanghai Meteorological Service, at 2:18 PM on July 23, the yellow high-temperature warning for Shanghai was upgraded to an orange warning, with the central urban area expecting a temperature exceeding 37°C. The warning remained in effect until 5:10 PM that day.