Bona Film Group Limited (Bona Film Group), a film company engaged in various sectors, announced on January 15th, that they expect a negative net profit for the fiscal year 2025, following three consecutive years of losses.
According to the “Indicative Announcement on the Performance Forecast for the 2025 Annual Year” released by Bona Film Group on January 15th, the company’s financial department’s preliminary estimate indicates a negative net profit attributable to shareholders of the listed company for the fiscal year 2025, leading to an overall operational loss.
The announcement did not provide specific data on the losses, stating that “the final financial figures should be based on the official disclosure in the 2025 annual report.”
In the “2025 Third Quarter Report” released by Bona Film Group on October 31st, it was revealed that in the first three quarters of 2025, the company achieved operating income of 972 million yuan, a 1.29% year-on-year increase. However, the net profit attributable to the parent company showed a loss of 1.11 billion yuan, marking a 213.11% increase in losses compared to the same period last year.
Regarding the loss in performance, Bona Film Group explained in the “2025 Third Quarter Report”, that it was mainly due to the underperformance of the Chinese New Year film “Operation Long Dragon”, which the company heavily invested in and released in 2025.
A report by The Paper on January 15th indicated that from 2022 to 2024, Bona Film Group experienced three consecutive years of net profit losses, amounting to 72.1069 million yuan, 553 million yuan, and 867 million yuan, respectively. In total, considering the accumulated loss of 1.11 billion yuan in the first three quarters of 2025, Bona Film Group accumulated losses of 2.6 billion yuan in less than four years.
While facing continuous declining performance, the company’s shareholders have been reducing their holdings. A pre-disclosure announcement on the reduction plan of shareholders and their concerted action parties issued by Bona Film Group on December 26th, 2025, indicated that major shareholders with more than 5% of shares, CITIC Securities Investment Co., Ltd. and its concerted action parties, plan to reduce their holdings by no more than 27.4661 million shares, accounting for 1.9982% of the total share capital, through centralized bidding and block trading within three months after 15 trading days.
Public records show that Bona Film Group Limited is a film company with a full industry chain layout, established in August 2003, with its registered address in Urumqi, Xinjiang. In August 2022, the company was listed on the Shenzhen Stock Exchange’s A-share market. Bona Film Group has previously produced films like “The Battle at Lake Changjin”, which have been criticized for glorifying the Communist Party of China and distorting historical facts.
As of the closing date on January 15th, Bona Film Group was trading at 8.94 yuan per share, a decrease of 7.07%, with a total market value of 12.3 billion yuan.