ROMOSS, the leading company in the power bank industry in China, has undergone major changes after experiencing massive product recalls, shutdowns, and regulatory penalties. The company’s founder has officially exited the list of shareholders.
According to “Tianyancha,” Shenzhen ROMOSS Technology Co., Ltd. recently underwent a business change, with founders Lei Guibin and Lei Canhuo exiting the list of shareholders. At the same time, the company added frozen equity information involving an amount close to 1.65 million yuan.
Public records show that ROMOSS was established in March 2012 with a registered capital of 6 million yuan. Currently, it is fully owned by Jiangmen JU’AN Technology Co., Ltd., with Lei Shexing as the actual controller.
At its inception, Lei Guibin and Lei Canhuo each held 50% of the company’s shares. By May 22 of this year, both individuals had significantly reduced their holdings, with Lei Guibin’s ownership dropping to 4.9% and Lei Canhuo’s to 5%. The latest business data indicates that both have completely exited the list of shareholders.
Industry insiders believe that this signifies ROMOSS has transitioned from the founder-led stage to a phase focused on asset restructuring and debt management.
Lei Guibin, who previously engaged in computer accessories business, founded a company producing laptop batteries in 2000, serving as an OEM for brands like Samsung and Lenovo. In 2012, he established the ROMOSS brand, specializing in the mobile power market, as smartphones rapidly gained popularity.
With a low-price strategy and online sales model, ROMOSS quickly rose to prominence. At its peak, the company’s products were exported to over 80 countries and regions worldwide, ranking first in Tmall’s 3C category for 11 consecutive years, with annual shipments exceeding 50 million units.
However, this once industry-leading company faced a major crisis in 2025.
In June 2025, ROMOSS announced the recall of approximately 490,000 power banks due to safety concerns such as self-ignition and explosions. The fallout from this event quickly spread and impacted the entire power bank industry.
Following the recall, the company’s operational situation deteriorated rapidly.
In July 2025, ROMOSS announced a 6-month shutdown starting from July 7. Except for personnel involved in the recall, all other employees were placed on leave, leading to frequent changes in the company’s management.
According to “Tianyancha,” at the end of June 2025, Lei Shexing stepped down as the company’s legal representative, replaced by Lei Xingrong. However, a few days later, the legal representative was changed back to Lei Shexing.
Six months after the recall, ROMOSS received penalties from regulatory authorities.
In December 2025, the Shenzhen Market Supervision Administration announced administrative penalties, citing ROMOSS for violations of mandatory product certification regulations and false advertising, resulting in fines totaling over 1.24 million yuan.
In January 2026, during the official release of the “top ten major ‘roll-in’ competition cases comprehensive rectification” conference, the ROMOSS case was listed as one of the typical cases.
Official reports indicated that ROMOSS commissioned the production and sale of some power bank products without obtaining the required product certification. Additionally, the company was aware that the actual battery capacity of some products was lower than the labeled capacity of 10,000mAh, constituting false advertising.
Facing operational crises, ROMOSS proposed a restructuring plan named the “Rebirth Plan” earlier this year. The plan aimed to complete fund injection and corporate restructuring in the first quarter of 2026, regain 3C certification, and restore the product sales system.
According to reports, ROMOSS had contact with investment institutions such as Sequoia Capital and Jinsha River Venture, with some expressing investment intentions. The company also negotiated with some suppliers to resolve debt issues through debt-to-equity swaps and committed to gradually repay the debts in the future.
However, as of now, the progress of the restructuring plan has not been disclosed, and related products have not been relaunched on a large scale.
“Tianyancha” shows that ROMOSS currently has 21 entries of executed personnel information, with a total amount exceeding 1.45 million yuan.