As we step into the year 2026, those planning to purchase a new car will encounter one of the most unusual markets in the automotive industry in recent years. Car prices are soaring, government incentives are constantly changing, and the purchasing power gap among different car buyers is widening.
In 2026, both new and used car prices are expected to remain high. Analysts predict that even with consumer confidence dipping, prices will stay at elevated levels and remain stable. If you happen to be in the market for a luxury SUV, you may just be in luck.
According to a report from Gobankingrate, the lineup of luxury SUVs for the spring of 2026 is expected to be extensive, with brands like Lexus and Mercedes introducing upgraded models equipped with numerous highlights and features while also anticipating price drops for the 2025 models.
So, which models might see significant price reductions in the spring of 2026?
This SUV fulfills all expectations people have for Lexus, offering a variety of stylish modern interior color options to cater to different tastes, along with leather seats and wood trim.
Its hybrid technology delivers outstanding fuel efficiency, allowing for long-distance driving without frequent refueling. For those who enjoy cruising on the highway, the turbocharged engine can accelerate the vehicle from 0 to 60 miles per hour in less than 7 seconds.
With the 2026 models hitting the market, consumers can expect to find the 2025 models at around $45,000.
“The price of the 2026 hybrid models will be about $2,000 cheaper than the entry-level 2025 hybrid models, as the 2026 models offer a front-wheel drive option compared to the all-wheel drive of the 2025 models,” said Melanie Musson, an automotive industry expert from AutoInsurance.org, to Gobankingrate. “For those who don’t need all-wheel drive, opting for the front-wheel drive option is a cost-effective choice.”
The Mercedes-Benz EQS SUV is the top choice in luxury electric vehicles.
Standard luxurious features include heated front seats, a digital key, and leather interior. The 400 series comes with a 118 kWh battery, which Mercedes can program remotely without the need to visit a dealership for updates. It also offers a variety of charging options.
Buyers can soon expect to find the 2025 Mercedes-Benz EQS models at a price below $90,000.
“Mercedes has announced a significant price reduction for the 2026 models compared to the 2025 models,” Musson said. “Unfortunately, for those looking to save on expenses in the United States by purchasing the 2026 models, Mercedes has suspended production in the US. However, due to the price drop, the 2025 models in dealer inventories may see significant price reductions because buyers won’t be willing to pay a higher price for the newer models when the older models are available at a lower price.”
For those seeking a sports car but also in need of a daily luxury SUV, the Porsche Macan is an excellent choice. It has a 0-60 mph acceleration time of under 6 seconds and a top speed of 144 mph. The raised center console allows the driver to easily shift gears from the steering wheel, enhancing the driving experience. It also offers practicality with spacious cargo space, rear towing and transportation capabilities, and the option for an electric model.
Some 2025 Porsche Macan models are priced around $70,000, offering a price advantage over the 2026 models.
The Genesis GV80 boasts spacious interior, accommodating up to three rows of seats including second-row power reclining seats and exquisite leather seats. Safety features like blind spot monitoring and front and rear collision warning assistance make it an ideal choice for travelers carrying valuable items.
With the 2026 models now available, you can find discounted prices for the 2025 Genesis GV80 models. The suggested retail price for the brand-new 2025 models is around $58,000.
The BMW X5 features an outstanding exterior design while offering the comfort and versatility expected from an SUV. Its refined interior includes Marino leather upholstery and glass control panels, enhancing the luxurious driving experience. BMW also offers various financing options, making its price more accessible than you might think.
The suggested retail price for the 2025 models starts at around $66,000, offering a price advantage over the 2026 models.