**Breaking News: Chairman of Leading Chinese Home Furnishing Company Juran Smart Home Commits Suicide**
Several industry insiders have confirmed that the chairman of “Juran Smart Home,” a top home furnishing company in mainland China, 57-year-old Wang Linpeng, recently died by jumping from a building, shocking the industry. Not long ago, another heavyweight in the home furnishing industry, the founder of Liang Home Furnishing, 53-year-old Zeng Yuzhou, also died by jumping from a building.
On the evening of July 27, news emerged that Wang Linpeng, the controlling shareholder, chairman, and CEO of “Juran Smart Home,” had fallen from a building and passed away on the same day.
According to reports by Observer Net, several industry insiders in the home furnishing sector have confirmed this news.
An insider from “Juran Smart Home” mentioned, “He left early on July 27, and the investigation is ongoing.” However, as of before trading on July 28, the official response from “Juran Smart Home” has yet to be issued.
On July 28, the stock market in mainland China opened with “Juran Smart Home” briefly hitting a trading halt and currently trading at 2.84 yuan per share. A company employee responded saying they have not received any specific instructions from the company yet, but have informed the Shenzhen Stock Exchange. The company will make an announcement soon, and all information will be based on the official announcement.
On April 17 this year, Juran Smart Home announced that they had received a notice from the family of Wang Linpeng, the actual controller of the company and chairman and CEO, about the “Detention Notice” and “Case Filing Notice” issued by the Supervision Committee of Jianghan District, Wuhan City.
On April 18, Juran Smart Home hit the daily downward limit upon opening. On the same day, it was confirmed that 372 million shares directly held by Wang Linpeng were frozen by judicial authorities, including 279 million shares of restricted shares held by executives.
On July 23, Juran Smart Home received notification from Wang Linpeng’s family that the Supervision Committee of Jianghan District, Wuhan City, had lifted the detention measures against him.
Wang Linpeng’s suicide happened merely five days after the lifting of his detention.
Based on available information, Wang Linpeng was born in 1968 in Luotian County, Huanggang City, Hubei Province. He currently serves as the Chairman and CEO of Beijing Juran Home Investment Holding Group Co., Ltd., and Juran Smart Home New Retail Group Co., Ltd., as well as the President of the Beijing Hubei Enterprises Chamber, and the Honorary President of the Beijing Huanggang Enterprises Chamber.
In the 2025 Hurun Global Rich List, Wang Linpeng ranked 2188th with a wealth value of 12.5 billion RMB. In 2018, Juran Home received joint investments totaling up to 13 billion RMB from Alibaba, Taikang Group, Kahwa Capital, and Yunfeng Fund, with Alibaba and related parties investing a total of 5.453 billion RMB and holding a 15% stake, making them the second largest shareholder of Juran Home. Juran Home later vigorously promoted digital transformation and renamed the company Juran Smart Home.
In recent months, several bosses in the mainland home furnishings and building materials industry have met unfortunate fates. In May, the former richest man in the home furnishing industry and General Manager of Red Star Macalline, Che Jianxing, was investigated by the Yunnan government.
On July 17, the “Father of Guangzhou Home Furnishings” and “Schoolmaster of Remodeling,” Zeng Yuzhou, committed suicide by jumping from a building. Zeng Yuzhou, the founder of Liang Home Furnishing, posted a message on his social media on July 16, saying there was no turning back and that persistence leads to victory. However, that same evening, he left a message in the company’s WeChat group saying, “I’m sorry, everyone.” Subsequently, he jumped from the office building.
On the evening of July 24, Fushengmei announced that the chairman, Liu Bing, had recently been issued a detention notice by Chengdu authorities. During Liu Bing’s detention period, the Vice Chairman Liu Yunhua would perform the duties of the chairman on behalf of the company. Fushengmei is a well-known home furnishing retailer in the southwest region with multiple outlets in Chengdu.
The news of Liu Bing’s detention also caused the company’s stock price to fluctuate. On the morning of July 25, Fushengmei’s stock price opened low, dropping to 12.31 yuan per share by 10:10 a.m., a decrease of 4.87%.
A blogger’s post stated that since the beginning of this year, the home furnishing, building materials, and decoration industries have experienced a series of business collapses. Last month, Zhuang Faner, a star home decor company founded by four Tsinghua University scholars, declared bankruptcy, leaving numerous construction sites unfinished and triggering a wave of consumer rights protection efforts.
Even decoration companies backed by major platforms are facing challenges. Dongyi Risheng, founded 27 years ago and known as the “number one stock of domestic home decoration,” faced financial difficulties last year, resulting in thousands of incomplete home renovations.
At the beginning of this year, Dongyi Risheng’s headquarters building was auctioned off. At the age of 54, the Chairman of West Elevator, Liu Wenchao, also tragically ended his life by jumping from a building on June 2.
Under the shell of the decoration brand Shengdu Decorations, it was announced that they would no longer accept new projects and have closed many stores in various cities. The ByteDance-owned “Good Home” stopped signing contracts last year, only 14 months after its launch.
Even platforms like “Good Home,” a home social networking platform, are struggling to survive. The industry has reached a standstill.
Unfortunately, new construction in the real estate sector has declined significantly, falling back to 2006 levels, shrinking by 70% compared to the peak in 2021.