On June 17, the stock price of Maotai in Guizhou dropped by 1.25%, hitting a new low since September 2024 with the latest market value at 1.55 trillion yuan. Compared to the peak market value of over 3.3 trillion yuan in 2021, the market value of Maotai in Guizhou has evaporated by over 1.7 trillion yuan over the past five years.
The closing price of Maotai stock on the 17th was 1240 yuan per share, down by 1.25%. So far this year, the stock price of Maotai has fallen by nearly 10%.
According to a report from “21st Century Economic News” on June 17, the market value of Maotai in Guizhou on the 17th was 1.55 trillion yuan, which is over 1.7 trillion yuan less than the peak market value of over 3.3 trillion yuan in 2021 after more than five years.
As a leading enterprise in China’s liquor industry, Maotai in Guizhou has always been a barometer of the liquor industry. However, despite its dominance in the Chinese liquor industry, the company has recently faced a downturn in profits amid the overall decline of the Chinese economy, experiencing the first dual decline in revenue and net profit in a decade.
According to Maotai’s “Annual Report 2025”, in 2025, operating income decreased by 1.21% year-on-year, total profits decreased by 4.08% year-on-year, attributable net profit to shareholders of the listed company decreased by 4.53% year-on-year, and attributable net profit to shareholders of the listed company after deducting non-recurring gains and losses decreased by 4.58% year-on-year.
Facing a shrinking market and declining income, Maotai’s distributors have also been withdrawing. According to Maotai’s “Announcement of Key Operating Data for the First Quarter of 2026”, in the first quarter of this year, the number of distributors decreased by 261, with only 6 new additions.
“21st Century Economic News” reported that in the face of a prolonged market slump, Maotai in Guizhou is currently advancing a full industry chain marketization reform, hoping to rely on digital upgrades to support long-term development.