The American ice cream brand Häagen-Dazs has closed 92 of its stores in China over the past year from May last year, and its parent company is in talks to sell its business in China. This news went viral on the hot search list on May 31st.
According to the official mini-program of Häagen-Dazs, from June 2025 to the present year, the number of Häagen-Dazs stores in mainland China has decreased by 92, bringing the current total to 171 stores.
Various media outlets, including the Daily Economic News, reported that in September 2021, Häagen-Dazs executives had stated that there were 400 stores in China. Without considering opening new stores, it can be estimated that in less than five years, Häagen-Dazs has closed at least about 171 stores.
At the same time, reports indicated that on May 28th, there was market speculation that the Chinese lemon tea chain brand “Ningji” was in talks to purchase Häagen-Dazs’ business in China. However, specific details cannot be disclosed at this time and need to wait for the other party to announce the information.
The news about the upcoming sale of Häagen-Dazs’ store business in China began to circulate frequently in 2025. On November 13th of the same year, General Mills responded to the rumor about “whether Häagen-Dazs’ business in China is up for sale” by saying, “No comment on this rumor.”
Public records show that Häagen-Dazs is a brand under General Mills, an American company, specializing in the ice cream business. Its products include flavors like vanilla, strawberry, and matcha ice cream. Founded in 1961, the company is headquartered in the United States.