Renowned mainland Chinese phone brand Meizu’s mobile business has been substantially suspended and is set to be delisted in March this year. Meizu phones had once entered the top 10 domestic phone brands, with annual sales exceeding 20 million units.
According to a report by the Chinese media “Jiemian News” on Wednesday, February 25th, the media learned exclusively from multiple informed sources that Meizu’s mobile business (Zhuhai Junzi Meizu Information Technology Co., Ltd.) has been substantially suspended and will officially be delisted in March 2026.
Furthermore, Meizu’s subsidiary, Flyme Auto, will operate independently, and the Meizu brand may continue to exist within the Geely system. Meizu’s Fei Shu team currently has more than 1,000 employees, but many have already resigned, with a few transitioning to Geely’s Jike Auto within the system.
In January 2026, Wan Zhiqiang, CMO of Meizu Group in China, stated at an event that the significant increase in memory prices had a huge impact on the company’s mobile business plans, leading to the cancellation of the listing of Meizu 22 Air. However, Meizu 23 was still scheduled for release in 2026. Yet, according to “Jiemian News,” the project is no longer substantially progressing.
Individuals close to Meizu have revealed that since April of last year, Meizu has been unable to settle payments with many suppliers, resulting in a large amount of outstanding debt that has turned into bad debts, suggesting that “Meizu’s likely outcome is to file for bankruptcy.”
As of the time of reporting, Meizu has not responded to these developments.
In July 2022, Geely Holding Group’s Star Era acquired a 79.09% stake in Zhuhai Meizu Technology to establish the Star Era Meizu Group. Geely Holding Group Chairman Li Shufu had previously stated that through strategic deployment of mobile phones, they aimed to achieve close interaction between car infotainment systems and mobile phone software technologies.
Multiple Meizu employees informed “Jiemian News” that signs of the company’s decline began to emerge noticeably in May 2025 when former CEO of Star Era Meizu, Su Jing, resigned and was succeeded by the group’s Executive Vice President Huang Zhipan. After Su Jing stepped down, former VPs Zeng Yang and Chief Operating Officer Liao Qinghong, as well as Deng Bin and Liu Yi, among other executives, have subsequently resigned.
Meizu was founded in 2003 and was once a leader in the domestic market for music players. From August 2014 to August 2015, Meizu’s annual total sales exceeded 20 million units, marking a 350% year-on-year growth rate and securing a spot in the top 10 domestic phone brands, pushing Meizu to its final glory days.