In the United States, with food prices continuing to soar and consumers feeling the squeeze, retail giant Walmart has launched Thanksgiving meal deals, garnering praise from President Trump.
President Trump praised Walmart, the largest private employer in the United States, during his speech at the “American Business Forum” on Wednesday, November 5, specifically commending the retail giant for offering discounted Thanksgiving meals.
Trump said, “Walmart just announced that the cost of their standard Thanksgiving meal has decreased by 25% compared to a year ago. Isn’t that great? This is a big deal.” This statement highlights the importance of affordable consumer goods for American families amidst high inflation.
According to data from the Bureau of Labor Statistics (BLS), the average cost of all food purchased by American households increased by 23.6% from 2020 to 2024, surpassing the overall 21.2% CPI increase during the same period.
Walmart announced last month the release of its annual Thanksgiving meal basket. The package, serving 10 people, is priced at under $40, equivalent to approximately $4 per person.
The meal includes 20 domestic and private label products, including a Butterball turkey, helping alleviate the economic pressure faced by many families as grocery prices remain high.
Walmart stated that this is the largest price reduction for a holiday meal that the company has tracked since it began monitoring holiday meal costs.
Amidst continuous inflation affecting household budgets, Walmart’s low-price strategy has received a warm response from consumers. Many price-sensitive customers view Walmart as their top choice for holiday expenses, driving an increase in the company’s holiday season foot traffic.
At the same time, Walmart’s actions have prompted other competitors to follow suit, sparking a grocery price war centered around “value” in the market, making consumers the direct beneficiaries of this competition.
In the battle for market share, major retailers are offering discounts:
– ALDI: Also offering a $40 Thanksgiving meal for 10 people, $7 cheaper than last year.
– Target: Providing a holiday meal package for four people priced at under $20, the company’s lowest price ever.
– Lidl: Offering a meal for 10 people priced at under $36.
– Amazon: Starting mid-November, offering a Thanksgiving meal for five people priced at $25.
Retailers are using these ultra-low-priced holiday meal packages to attract consumers, aiming to encourage customers to also purchase other high-profit holiday items while buying the meal, thereby locking in overall holiday season consumption.
(*This article was referenced from a report by Fox News.)