Great Wall Motors Co., Ltd. (Great Wall Motors) saw a 20.51% year-on-year increase in revenue in the third quarter of this year. However, the net profit attributable to shareholders of the listed company plummeted by 31.23%, plunging into the dilemma of increasing revenue but not profit.
In the “2025 Third Quarter Report” released on October 25th, Great Wall Motors stated that the company achieved a revenue of 61.247 billion yuan in the third quarter, up 20.51% year-on-year. The net profit attributable to shareholders of the listed company was 2.298 billion yuan, a 31.23% decrease year-on-year, with basic earnings per share of 0.27 yuan.
The report explained the current situation of the company’s increasing revenue but not profit, citing that although sales volume and operating income increased year-on-year in the third quarter, the accelerated construction of a new direct-to-consumer channel model and increased investment in the promotion of new car models, new technologies, and brand enhancement led to income fluctuations.
According to the report, in the third quarter of this year, Great Wall Motors’ sales expenses amounted to 7.948 billion yuan, a significant 55.74% increase compared to the same period last year.
Public data shows that Great Wall Motors Co., Ltd. was established in 1984 and underwent restructuring as a joint-stock company in 2001. Headquartered in Baoding, Hebei, the company was listed on the Hong Kong Stock Exchange in 2003 and returned to the A-share market in 2011.
As of the closing of A-shares on October 24th Beijing time, Great Wall Motors closed at 23.19 yuan per share, a decrease of 0.09%, with a total market value of 198.457 billion yuan. On the same day, as of the closing of H-shares in Hong Kong, Great Wall Motors closed at 15.47 Hong Kong dollars per share, with a total market value of 132.4 billion Hong Kong dollars.