On January 21st (Wednesday), the Chinese A-share liquor sector collectively experienced a decline. Among them, Guizhou Maotai, the leading company in the industry and a trendsetter, saw its stock price drop for a seventh consecutive day, evaporating over 90 billion yuan in market value.
Chinese liquor stocks saw a collective decline on the 21st. According to data from the service provider Wind, as of the closing of the day, all 20 liquor stocks under the Shanwan industry classification of Shenwan Research Institute were down. Among them, *ST Rocks fell by 5.08%, marking the largest decline; Jin Hui Jiu, Jiugui Jiu, and Shuijing Fang all fell by over 3%; Shede Jiu Ye, Gujing Gong Jiu, Guizhou Maotai, Shanxi Fen Jiu, Wuliangye, and Luzhou Laojiao all experienced varying degrees of decline.
Guizhou Maotai, the leading company in the Chinese liquor industry and a trendsetter, saw its stock price close at 1351.06 yuan per share on the 21st, a decrease of 1.64%, with a total market value of 1.69 trillion yuan. On that day, the stock price of Guizhou Maotai kept fluctuating downward, reaching a low of 1350.00 yuan per share during trading.
With this, Guizhou Maotai has experienced a seven-day consecutive decline, accumulating a 1.90% drop since the beginning of the year. Wind data shows that Guizhou Maotai’s stock price on the 21st hit a new low since September 24, 2024, with the closing price at 1372.60 yuan per share.
According to news from The Paper on the 21st, Guizhou Maotai’s stock price has accumulated a decline of 5.07% over the past seven trading days, resulting in a market value loss of over 90 billion yuan. Out of the 13 trading days since the beginning of 2026, Guizhou Maotai only saw gains on 4 days.
After experiencing continued downward fluctuations in the Chinese liquor market in 2025, it is still on a downward trend, mainly due to the persistent weak market demand. Regarding the future direction of the liquor market, a research report from Guojin Securities believes that the period leading up to the Chinese New Year is currently the most pressured time for industry prices. It is expected that the pessimistic market expectations for the liquor industry prices will be revised, and liquor companies will focus on developing consumer cultivation in their core price ranges and advantageous markets.