US fast-food chain brand Wendy’s announced on Wednesday the launch of a new Biggie Deals menu, offering a variety of value meal combos that allow consumers to enjoy different levels of delicious combinations at the price points of $4, $6, and $8. The new menu is now available nationwide at all Wendy’s restaurants.
The upgraded Biggie Deals menu includes classic popular menu items that cater to various dining needs from light snacks to full meals to late-night cravings.
The new Biggie Deals menu includes:
*$4 Value Meal
– First choice: Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, 4-piece Chicken Nuggets, or Small Fries
– Second choice: 4-piece Chicken Nuggets, Small Fries, or Small Soft Drink
*$6 Value Meal
– Choose one from Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack
– Includes: 4-piece Chicken Nuggets, Small Fries, and Small Soft Drink
*$8 Value Meal
– Choose any two from Crispy Chicken Sandwich, Jr. Cheeseburger, Jr. Bacon Cheeseburger, or Double Stack
– Includes: Small Fries and Small Soft Drink
The new menu is now on sale at all Wendy’s restaurants across the US, where customers can enjoy their own value meal based on their personal taste and budget.
In the context of rising food and dining costs, some business analysts point out that fast-food brands are adjusting their product strategies to focus on clear, low-threshold pricing schemes. Wendy’s expansion of the value menu is seen as an important step in responding to the trend of consumer downgrading and strengthening customer loyalty.