Financial blogger JC Rodriguez revealed a simple strategy behind the high net worth individuals he dubs as “low-key millionaires/billionaires” on his own media channel. In a recent appearance on the Fox Business Channel program “Varney & Co.,” he disclosed that the secret behind their substantial net worth is not lottery winnings, stocks, or cryptocurrencies, but rather a straightforward approach.
Rodriguez refers to them as “low-key millionaires/billionaires” because they blend in with the crowd. They don’t flaunt luxury cars, private jets, or ostentatious displays of wealth; instead, they quietly surpass the seven-figure net worth threshold.
Host Stuart Varney initially questioned the authenticity of the street interviews conducted by Rodriguez with individuals purported to have significant assets. In response, Rodriguez stated, “Yes, we hit the streets to prove to young people that the path to accumulating wealth does not require romanticizing. It’s not about luck, inheritance of massive fortunes, or starting a tech company to amass some wealth by the age of 50. We have indeed confirmed that these individuals walking among us are millionaires/billionaires.”
Rodriguez’s street interviews focus on those who appear more like your neighbors rather than the influencers typically associated with wealth on social media. Beneath their modest exteriors lies decades of consistent savings, disciplined investing, and a long-term investment mindset. Drawing from his background as a first-generation descendant of Filipino immigrants, Rodriguez emphasizes that wealth accumulation is not about income or opportunities but about long-term perseverance.
He stated, “The key lies in your financial behavior, not your income level, because I recently uploaded a video featuring a couple—one a teacher, the other an accountant. We wouldn’t consider them high earners, but even without a high salary, people can accumulate wealth through ongoing financial habits and market investments.”
Later in the interview, Varney shared his own views on wealth accumulation, advocating for starting to save and invest at a young age to build capital and avoid reckless spending. In response, Rodriguez emphasized, “Starting early in life is indeed crucial. The length of time you participate in the market is more important than timing the market.”
Among the individuals interviewed by Rodriguez, one couple mentioned they began investing shortly after starting their life together. When asked how long they had been investing, the husband replied, “Since our marriage,” and added, “I remember setting up a 529 education savings plan before our child was born.” Their investment strategy steers clear of chasing trends, with the husband stressing the importance of diversifying their investment portfolio. When discussing their lifestyle, the wife succinctly said, “I consider myself thrifty, not stingy but frugal.” Their investment approach shows no signs of get-rich-quick schemes, only prudence and thoughtful consideration.
Another couple disclosed a challenging starting point in their financial journey. Their adult life began burdened by debts—mortgages, student loans, and car loans piled up. Over time, with patience and discipline, they gradually overcame their difficulties, eventually sharing, “We have been debt-free for a long time now.” Their experience illustrates that even those entrenched in debt can achieve financial success.
According to the latest report by UBS, the “Global Wealth Report 2025: Wealth growth accelerated in 2024,” the number of “Everyday Millionaires” with investable assets ranging from $1 million to $5 million has quadrupled since 2000, totaling approximately 52 million globally by the end of last year.
The total wealth of this group now stands at around $107 trillion, nearing the $119 trillion held by individuals with assets exceeding $5 million. The report states, “Despite regional disparities, the long-term upward trend of everyday millionaires is evident on a global scale.”
The number of millionaires globally is on the rise, not solely due to luck, but in part because ordinary families have quietly let compound interest work its magic over the years. Rodriguez’s interviews reveal a simple truth: wealth growth does not stem from windfalls but from decades of slow and steady accumulation.