Long ago, on March 29, 2026, Great Wall Motors Co., Ltd. (Great Wall Motors) released a report stating that in 2025, the company achieved a record high in revenue, but its net profit dropped by 22.07%, leading to a situation of increased revenue but decreased profitability.
In its “2025 Annual Report” released on the 27th, Great Wall Motors revealed that in 2025, the operating income reached a historic high of 222.824 billion yuan, representing a 10.20% year-on-year increase. However, the net profit attributable to shareholders of the listed company was 9.865 billion yuan, a decrease of 22.07% compared to the previous year.
The announcement further highlighted that in 2025, the company sold 34.5307 million vehicles and produced 34.3996 million vehicles, witnessing respective increases of 10.39% and 9.43% year-on-year.
Explaining the phenomenon of increased revenue but decreased profitability in 2025, Great Wall Motors stated in the announcement that the increased investment in promoting new car models, new technologies, and brand enhancement led to the decline in net profit. Additionally, uncertainties in overseas markets were attributed to international geopolitical conflicts and growing trade barriers.
Chinese financial influencer “Xiao Xiong Finance” expressed that in comparison with other players in the industry, Great Wall Motors is facing multiple challenges. Its market value is in the third tier of hundreds of billions of yuan, alongside Chang’an Automobile, but significantly lags behind BYD and Geely. The penetration rate of new energy vehicles is at 30.7%, ranking the lowest among the top five domestic brands, while the over-reliance on plug-in hybrid models has hindered breakthroughs in the pure electric field.
On social media, user “Junhao Ran” remarked, “Increased revenue but decreased profits? The accounting here is quite interesting.”
“Easterly View” remarked, “Revenue is up but profits are down; it seems there is considerable cost pressure.”
User “Old White Is Me” sighed about the automotive market being “too turbulent.”
Public records reveal that Great Wall Motors was founded in 1984, with its headquarters located in Baoding City, Hebei Province. Its business includes automobile and component design, research and development, production, sales, and services. The company owns six major brands: Haval, WEY, ORA, TANK, Great Wall Pickup, and Great Wall EV. It was listed on the Hong Kong Stock Exchange in 2003 and on the A-share market in 2011.