The Philadelphia Auto Show, held from January 31 to February 8 at the Pennsylvania Convention Center, attracted thousands of car enthusiasts, families, and tech lovers to experience the latest car models and interactive technology. With nearly 700,000 square feet of exhibition space, the show featured hundreds of cars from almost all major manufacturers, showcasing the latest products from 27 global automotive brands. Visitors could test drive both inside and outside the convention center and admire the newest car models up close.
This year’s theme “Unlock Your Reason” emphasized not only showcasing new cars but also focusing on experiential and interactive elements, allowing visitors to firsthand experience future technology and vehicle performance.
One of the highlights of this year’s show was the interactive test drive and experience area. Indoor e-Track circuits showcased the driving performance of electric and hybrid models from brands like Lucid, Tesla, Kia, Toyota, Cadillac, Volvo, and Polestar, giving the public a real experience of electric technology’s acceleration and handling.
The popular Camp Jeep off-road experience section was upgraded this year, including more challenging off-road obstacles such as an 18-foot high hill, 26-degree steep curve, log obstacles, and a suspended wheel test, showcasing the traction, suspension, and stability of Jeep off-road vehicles in extreme terrains. Additionally, the Stellantis Outdoor Ride & Drive allowed adults with valid driver’s licenses to test drive Chrysler, Dodge, Jeep, Ram, and Alfa Romeo models on Philadelphia streets.
A new feature introduced this year was the Heroes Highway exhibit area, paying tribute to local first responders, police, and firefighters through interactive displays. Various rescue vehicles were showcased in this area, along with on-site interactive activities and First Responders Day on February 6, where frontline personnel with valid IDs could enter for free and participate in raffles and activities.
In addition to traditional new car displays, a large Custom Alley was set up, bringing together top East Coast custom cars, accessory exhibitors, and car enthusiasts’ clubs to showcase unique customized vehicles. Classic cars and dream exotics also dazzled in the main exhibition area.
The event planning also included an Adventure Trail area, a family interactive zone, and children’s test drives like Kiddie Camp Jeep, catering to audiences of all ages for interactive experiences. Sports celebrity signings and other activities entertained families at the show.
Luxury cars like the McLaren Elva attracted car enthusiasts, while the Jeep off-road experience and electric test drive areas became popular interactive spots at the show.
Jarod Claybourn, an administrator at a school, brought his children to the auto show, expressing his interest in trucks. He emphasized meeting the family’s needs when buying a car and preferred fuel vehicles due to concerns about electric car values in the long term.
Bernadette Adam, a sales director at a senior living community, and her banker friend Anthony Pomponio visited the show, expressing interest in Audi and new BMW models. Adam valued driving experience, safety, and appearance when buying a new car, while Pomponio favored Mercedes-Benz and sports cars, emphasizing safety and handling.
Retired civil servant Pete Baj also preferred fuel vehicles, citing concerns about the incomplete infrastructure for electric cars. He expressed interest in owning an electric car in the future but considered it not the right time yet. He mentioned concerns about autonomous driving cars and preferred driving himself until he could no longer.
IT professional Pat Donoghue enjoyed the show, likening it to an amusement park for adults. He favored Subaru models and the Chevrolet Corvette, considering fuel efficiency and driving pleasure when buying a car. He remained open to electric cars if they offered usability and decent range.
Elementary school physical education teacher Brad Comer, a Jeep fan, highlighted the vehicle’s performance in harsh weather and suitability for various purposes. Safety was his top priority when buying a car, and while he recognized the environmental benefits of electric cars, he leaned towards fuel vehicles for their reliability on long trips.
Comer admitted concerns about electric cars for those who enjoy revving engines but remained undecided between fuel, hybrid, and electric cars due to practical considerations during travel.