On the afternoon of October 25th, the well-known mainland Chinese internet celebrity Dong Yuhui’s TikTok account’s yellow V certification was temporarily revoked, sparking discussions and trending on social media. However, later on, the yellow V certification was reinstated.
Dong Yuhui’s TikTok account page always displayed the yellow V symbol, but on the afternoon of the 25th, the yellow V certification was momentarily removed, the specific reason remains unclear.
The yellow V certification is a verification for individual accounts, indicating the authenticity of the account owner’s identity. The yellow V is generally used to mark public figures such as artists, writers, journalists, bloggers, and can also be used to mark media accounts signed with Weibo.
According to reports from Yingxiang Net, reasons for the cancellation of TikTok’s yellow V certification may include “failure to pass the review” or “certification expiration without renewal, existence of false advertising, content quality issues, and verticality issues.”
It is worth noting that if a broadcaster’s comments on products during live broadcasts spark controversy among netizens, while not necessarily leading directly to the cancellation of the yellow V certification, it may have a certain impact on their image and relationship with the platform.
On October 24th, Dong Yuhui expressed his dissatisfaction during a live broadcast about some media labeling his fans as “urban silver-haired” and “county town noblewomen,” stating that these comments “examine them with a sense of superiority,” and suggesting that these individuals may not have truly paid attention to them.
During the live broadcast, staff disclosed the age distribution of “Traveling with Hui” fans. Data showed that 20% of fans following the live broadcast were aged between 25 and 30, while 40% were aged between 30 and 35, indicating that 60% of the fans were young people under 35. Dong Yuhui remarked, “The internet is sometimes quite interesting, someone who has never truly paid attention to us can speak boldly, as long as their mind isn’t right, they can talk nonsense.”
“Revocation of Dong Yuhui’s account yellow V certification” trended, generating discussions. Some netizens supported Dong Yuhui, while others believed,
User “a648907989”: In their speech “art,” whenever they mention the mind, they diminish others and elevate themselves, believing they have a mind while the other doesn’t, which is very sensitive. Speaking such words easily creates enemies everywhere…
User “Confused Persian Cat dE”: Being bullied and not being able to speak up, that’s already quite intolerable.
User “Baidu Netizen 71878c6”: You’d know when “A Bullet in the Chamber” is about to fly, predicted this ending long ago. Sometimes it’s not just about having talent yourself, it’s about whether others allow you to eat at their table. Where there are people, there’s the world.
User “Blooming Once a Year 4O”: Some people are always chasing shadows, talking big, misleading others, just hoping to see Dong Yuhui fall. Such people themselves have ghosts in their hearts.
As netizens were questioning why Dong Yuhui’s TikTok account’s yellow V certification was canceled, some noticed that the yellow V had been restored.
User “Big Ting Tuo Tuo” jokingly remarked, should the trending topic be changed to “Dong Yuhui’s account yellow V is back again?”
Dong Yuhui, a post-90s individual, joined Xi’an New Oriental in 2016, becoming the youngest English curriculum chief at the time. In 2019, he joined New Oriental Online, becoming a top English teacher for high school seniors and the youngest leader in the high school English discipline. In 2021, with the implementation of the “Double Reduction” policy by the authorities, some of New Oriental’s business shifted to live commerce. After multiple rounds of selection by the company, Dong Yuhui, a teacher with 8 years of teaching experience and a student base of 500,000, became one of the anchors for Eastern Selection agricultural products.
On June 9, 2022, Dong Yuhui became a TikTok Eastern Selection anchor, garnering popularity through bilingual live broadcasts. On December 17, 2023, after the small composition incident, he became a senior partner in Eastern Selection, Cultural Assistant to the Chairman of New Oriental Education Technology Group, and concurrently served as the Vice President of New Oriental Culture and Travel Group. In the same year, in December, he established “Traveling with Hui (Beijing) Technology Co., Ltd.” and opened an officially certified TikTok account “Traveling with Hui.”
On July 25, 2024, Eastern Selection announced Dong Yuhui’s departure while also selling 100% equity of “Traveling with Hui” to Dong Yuhui.
On January 9, 2024, “Traveling with Hui” premiered. As of now, Dong Yuhui’s account has over 26.93 million fans.