“Epoch Times September 28, 2026” (Reporter Yang Ji, San Diego, USA) China’s well-known high-end kitchen appliance manufacturer “Fotile” recently opened its first branch in San Diego, California and held a grand opening ceremony on September 28th.
The general manager of Fotile’s US subsidiary, Li Yinp ing, who came from the headquarters in the East Coast, attended the ceremony in San Diego and gave a speech. Li Yinp ing introduced that Fotile was established in 1996 and has become the “industry’s number one brand” in 30 years. He said that Fotile’s success lies in its own patents, with Fotile currently holding over 2400 invention patents.
Li Yinp ing mentioned that Fotile’s products are now sold in 30 countries globally. Since its establishment in 2016, the US subsidiary has opened nearly 30 specialty stores and has around 300 distributors of all sizes.
Regarding the opening of the store in San Diego, Li Yinp ing mentioned that this is the first cooperation between Fotile and WiWGO company, inviting them to join as the sole distributor of Fotile in Southern California. “Our corporate values are consistent, focusing on solid work and long-lasting reputation,” he said, adding that this partnership has given new meaning to the opening of the San Diego store.
Sherman, the general manager of WiWGO, stated that the company will “fully devote” to solidifying and expanding Fotile’s presence based on the existing 20+ sales channels in Southern California.
Talking about the 10-year experience of exploring the US market, Li Yinp ing told Epoch Times that there are opportunities as well as challenges.
He mentioned that the US market is large, independent, and with strong purchasing power. Also, the US market highly acknowledges and encourages technological innovation, making American users willing to try new brands. “These are all good opportunities,” he said.
However, challenges exist as well. “Any Chinese brand entering the international market must face the challenge of brand recognition,” Li Yinp ing stated, “It’s not an overnight process but a long-term recognition process.”
Furthermore, he added that Chinese brands wanting to enter the US sales channels face difficulties and must have a deep understanding of the American market and users.
Nevertheless, Li Yinp ing emphasized that Fotile is constantly innovating to adapt to the US market and address the issues of American consumers.
For instance, in the US, many households like to install and maintain appliances on their own, so product designs consider how to provide convenience in these aspects to customers. Additionally, Fotile’s range hoods and stoves have achieved “smoke stove linkage,” where once cooking starts, the range hood will automatically activate for user convenience.