In recent times, Xiaomi Group has encountered a large-scale cyber attack, leading to lawsuits against 92 infringing accounts. Xiaomi CEO Lei Jun publicly stated that Xiaomi’s automobile division is one of the “most severely targeted car companies on the internet,” urging society to combat online trolls. Simultaneously, Xiaomi’s automotive sector is facing controversies over recalls, operational losses, and multiple challenges.
On September 26th, Xiaomi Group’s stock price saw a short-term decline, dropping by over 5% at one point during the trading session and closing at 56.05 Hong Kong dollars, marking a 5.72% decrease.
On the same day, Xiaomi’s legal department issued a statement announcing the completion of legal evaluations regarding 16,465 public opinion leads, with a focus on monitoring 231 online accounts, and initiating civil lawsuits against 92 malicious infringing accounts.
The legal department of Xiaomi stated that some MCN agencies and online trolls have persistently spread false statements, malicious rumors, and slander to tarnish the company’s reputation, disrupting a healthy online public opinion environment. The company is committed to strengthening public opinion monitoring and holding those responsible accountable.
Following the conclusion of the 2025 Lei Jun Annual Speech event on the evening of September 25th, Xiaomi Group’s Chairman and CEO Lei Jun, in an interview with Chinese media, expressed that “Xiaomi’s automobile sector has become one of the most severely targeted car companies online, in this regard, Xiaomi’s automotive division is a victim.”
Lei Jun emphasized that the six government departments’ efforts to combat online trolls and black PR have received full support from Xiaomi. He called on the entire society to join forces against online trolls and black PR activities.
Financial data indicates that Xiaomi’s automotive segment is facing challenges beyond the realm of public opinion. In the second quarter of 2025, Xiaomi’s automotive sector reported operational losses of 300 million yuan, with a cumulative investment of over 30 billion yuan since its announcement of entering the automotive industry in 2021. This data reflects the significant financial pressures electric vehicle companies endure in a fiercely competitive market.
Moreover, Xiaomi is also facing competition pressure from other brands. Recently, Sina Technology cited reports from Indian media stating that tech giants Apple and Samsung jointly sent legal notices to Xiaomi, accusing the company of conducting “ambush marketing” in the Indian market by directly disparaging the iPhone 16 Pro Max and Samsung flagship smartphones to harm their brand reputation.
In addition, Xiaomi’s automotive division is embroiled in a recall controversy. On September 19th, Xiaomi’s automotive division announced the recall of 117,000 SU7 model vehicles. The company stated that this recall aims to further enhance the reliability of the advanced driving assistance system, and although the upgrade does not require any physical replacement of parts, it will be managed and recorded according to recall procedures.
However, the Media Supervision Administration’s official account “China Quality Report” highlighted that the recall’s numbering indicates it falls under the category of safety defects, with the recall type classified as “recalled under investigation impact,” suggesting that Xiaomi’s automotive recall was not voluntary but rather a passive recall initiated under the National Administration for Market Regulation’s defect investigation.
This interpretation contrasts with Xiaomi’s official statement of a “routine OTA upgrade,” sparking discussions on the boundaries between OTA upgrades and recalls.