Orgain brand products such as plant-based protein powder, kids’ shakes, vitamins, and gummies have been increasingly popular among consumers on the shelves of high-end food supermarkets like Costco and Whole Foods.
Even though the brand has only been in the market for just over a decade, Orgain has won the hearts of health-conscious American families with its organic, green, high-quality, and clean products.
During the 2024 Western Natural Products Expo in Anaheim last month, Dr. Andrew Abraham, the founder of Orgain, introduced their latest products, including the newly launched organic product certified by the U.S. Department of Agriculture, Wonder Gut.
This supplement combines dietary fiber, probiotics and enzymes that promote gut health, as well as adaptogens such as ashwagandha, reishi, and lion’s mane that support overall health. It boosts cell vitality, improves immunity, aids in self-repair, and comes in two fruit flavors – Mango Tango and Strawberry Lemon. The product has quickly gained popularity in the market.
Orgain places particular emphasis on developing healthy nutritional products for children. In comparison to competitors, their products stand out for having significantly less sugar but are equally delicious. In today’s children’s food market saturated with added sugars, Orgain has developed gummies without added sugars, enriched with over fifty essential nutrients like dietary fiber, vitamins, and minerals that promote healthy growth.
In recent years, Orgain has emerged as a rising star in the high-quality organic food sector, drawing attention from industry-leading companies. In 2022, amidst the pandemic peak, the world’s largest food manufacturer Nestlé acquired the majority stake in Orgain. This acquisition signifies that Orgain’s high standards for quality food have been recognized by the most authoritative international enterprises.
Despite the acquisition, Andrew remains the CEO of Orgain. Looking back at the brand’s growth over the past decade, it’s been a journey filled with challenges, uncertainties, setbacks, and failures. However, Andrew has steered his company through, making Orgain a beloved brand in the American health food market.
Abraham’s dedication to health food is driven by his personal experiences, particularly during his youth. Nestlé showcased his growth story in the “The Orgain Journey” YouTube channel.
Seeing the healthy and happy Abraham now, one might not imagine that in his teens, he was diagnosed with an aggressive form of cancer. To save his life, he underwent months of intensive chemotherapy that left him unable to derive sufficient and necessary nutrients from food, causing his weight to plummet to 100 pounds. The nutrition shakes prescribed by doctors contained artificial ingredients and offered no benefit to his recovery.
It was during this challenging time that Abraham’s creativity kicked in. He began creating his own nutritional shakes at home, which gradually restored his health and weight. Eventually, his cancer also went into remission.
Surviving cancer sparked Abraham’s interest in nutrition. He immersed himself in reading hundreds of professional books on nutrition and applied his knowledge in his life, which became a major passion. His thirst for knowledge led to academic success, graduating from medical school and becoming a doctor like his father. He later became the Chief of Family Medicine at Kaiser, treating dozens of patients daily.
The pursuit of health and passion for his profession intertwined perfectly for Abraham. However, one day, he realized that he could help more people: Could the food formula that saved his life benefit more children?
Since founding the food company Orgain in 2009 and launching the world’s first ready-to-drink organic beverage, the company has introduced hundreds of products in over 30,000 stores across the U.S. Orgain is considered the “top brand” in the American plant-based protein powder market.
Today, more and more people seek “super healthy” foods daily. Orgain meets this demand with its high-quality and affordable products. Abraham emphasizes that they don’t develop products for a small segment of people but aim to create a better future for everyone.
In “The Orgain Journey” program, he summarized his and the company’s longstanding philosophy: “We consider ourselves at the forefront of nutrition, using the best ingredients in the world to produce the most delicious products.”