On February 5th, Tesla in China launched a promotional campaign for the purchase of Model 3, offering a limited-time insurance subsidy of 8000 yuan and a 5-year interest-free policy across the entire range, marking a historic low in prices after this price reduction. The news quickly became a hot search topic on Baidu on February 6th.
According to information posted on Tesla’s Weibo account, the “Model 3 New Year’s Gift Pack” includes an 8000 yuan limited-time insurance subsidy, along with a 5-year interest-free policy and exclusive charging benefits.
This is the first time that Tesla has extended the insurance subsidy to cover all models of Model 3, including the high-performance version.
In terms of pricing, the rear-wheel-drive version of Tesla Model 3 starts at only 227,500 yuan after the subsidy, the long-range all-wheel-drive version is priced at 267,500 yuan, and the high-performance all-wheel-drive version has also dropped to 331,500 yuan.
According to Weibo, with a down payment of 79,900 yuan, the monthly installment for the rear-wheel-drive version is about 2,460 yuan, and the monthly installment for the long-range all-wheel-drive version is only 3,127 yuan.
On February 5th, Volkswagen Net cited Tesla as saying that now is the best time to purchase a Model 3, especially the long-range version, which offers a very high cost-performance ratio compared to products in the same price range.
Industry insiders analyzed to the media that Tesla’s price reduction this time is on the one hand to cope with market competition and attract more consumers, and on the other hand, it may be to prepare for the upcoming Model 3 facelift. The significant price reduction and promotion this time have undoubtedly set a historic low price for Tesla Model 3, which will undoubtedly have a significant impact on the market.
Internet user “MsPopCorn,” known as the “Popcorn Goddess,” commented, “Tesla lowering its prices is driving other car companies crazy.”
Just after the Chinese New Year, many new energy (electric) car brands in China have launched limited-time purchase incentives.
According to a report on February 5th from China Fortune Net, on February 1st, NIO announced a 5-year interest-free limited-time financial incentive. Customers who pay a deposit to purchase a car between February 1st and February 28th will also enjoy additional multiple car purchase discounts.
On February 1st, Xiaomi Motors announced that from February 1st to February 28th, customers who pre-order a Xiaomi car will receive complimentary Nappa leather seats worth 8000 yuan; the Xiaomi smart driving enhancement feature will be free for life.