Taylor Swift’s Era Tour is currently taking place in Europe with her football star boyfriend, Travis Kelce, by her side, making security a top priority for the couple. Reports suggest that Taylor Swift has spent approximately $30 million (around 9.68 billion Taiwanese dollars) on security during her European performances.
The Era Tour is Taylor Swift’s largest tour to date, spanning 152 shows across 5 continents. Sources also revealed to US Magazine that Travis Kelce will continue to support Taylor Swift during her performances overseas, and the couple plans to enjoy some quality time together in Europe. Therefore, high-level security is paramount for Taylor Swift.
On the 23rd, a source mentioned, “Travis Kelce wants to do everything he can to support her when he has the time, so he will be traveling between the US and Europe whenever possible.” Furthermore, Kelce has adjusted his schedule to accompany Taylor Swift, with an upcoming game scheduled for his team, the Kansas City Chiefs, on September 5th at their home stadium, Arrowhead Stadium, against the Baltimore Ravens before the 2024-2025 NFL season.
An advisor for the Era Tour revealed to The Sun on the 23rd that Taylor Swift is willing to spend up to $30 million on security to ensure 100% safety during her European shows, a figure surpassing that of “any artist in history.” The industry insider stated, “She is the biggest superstar on the planet, so security must be flawless for her and her entourage.”
The expert disclosed that Taylor Swift has hired over 20 top-tier security personnel to ensure safety during the 51 European shows, starting in Paris and concluding in London later this summer. Each security personnel is contracted for 100 days, earning a daily salary of $1,100 (approximately 35,500 Taiwanese dollars). Additionally, the $30 million also covers additional expenses such as security camera rentals, walkie-talkies, uniforms, monitors, and travel costs.
As for fans wondering about the cost of attending Taylor Swift’s European concerts, CNN reported that for Americans, ticket prices for overseas Taylor Swift concerts are significantly lower, in part due to the strong US dollar and strict regulations imposed by the EU on flight tickets.
For instance, attending Taylor Swift’s concert in Stockholm, Sweden from New York, the total cost is approximately $1,300 (around 42,000 Taiwanese dollars), including a $300 (around 9,700 Taiwanese dollars) concert ticket, a $700 (around 22,600 Taiwanese dollars) round-trip flight, and a $300 (around 9,700 Taiwanese dollars) stay in a four-star hotel.
In comparison, tickets for Taylor Swift’s concerts in Miami, New Orleans, and Indianapolis in the US ranged from $2,000 to $8,500 on StubHub last year. Additionally, it’s not just the concert in Sweden that offers good value; Taylor Swift’s performances in Portugal, Spain, and Germany can also have ticket prices as low as $300 to $400 each (approximately 9,700 to 12,900 Taiwanese dollars).