【Epoch Times October 9, 2025】Hua Yi Brothers Media Co., Ltd. (Hua Yi Brothers) announced the full acquisition of their theme park, Suzhou Hua Yi Brothers Movie World, by the South Korean private equity giant MBK Partners. Some analysts see this as a strategic move by Hua Yi Brothers to shed the burden of this cultural tourism project.
The news of Suzhou Hua Yi Brothers Movie World being renamed to Suzhou Yangcheng Peninsula Park was widely reported by mainland Chinese media on October 6th. According to a report by Deep Blue New Media Technology (Chengdu) Co., Ltd.’s “Deep Blue Finance” on October 7th, MBK Partners’ subsidiary Haihe Anwenlv announced on September 21st that they had officially completed the full acquisition of the original Suzhou Hua Yi Brothers Movie World and renamed it Suzhou Yangcheng Peninsula Park.
Public records show that Suzhou Yangcheng Peninsula Park is located in the Suzhou Industrial Park, Jiangsu Province, covering an area of 690 mu. “Deep Blue Finance” stated that when Hua Yi Brothers established Suzhou Hua Yi Brothers Movie World, the initial intention was to attract visitors and generate revenue by emulating the operational model of Disneyland.
In 2015, with a total investment of 3.5 billion yuan, Suzhou Hua Yi Brothers Movie World officially commenced construction, becoming the company’s key asset project. In order to make money through intellectual property (IP), Hua Yi Brothers incorporated popular IP from films such as “If You Are the One,” “Assembly,” and “Young Detective Dee: Rise of the Sea Dragon” into the Suzhou theme park. Within the 690 mu compound, Hua Yi Brothers created 7 movie-themed areas.
After 7 years of planning and development, Suzhou Hua Yi Brothers Movie World finally opened its doors in 2018, but the theme park quickly faced financial challenges. Financial reports indicated that from 2018 to 2020, Hua Yi Brothers Cinema Suzhou Co., Ltd., the operator of the project, incurred losses of 134 million yuan, 162 million yuan, and 93 million yuan respectively. In 2021, Hua Yi Brothers chose to sell a 14.29% stake in the project company, and thereafter ceased to disclose the operational status of Hua Yi Brothers Cinema Suzhou Co., Ltd. In 2024, Hua Yi Brothers Cinema Suzhou Co., Ltd. was put up for auction, and Suzhou Hua Yi Brothers Movie World was declared a failure.
On September 21, 2025, Haihe Anwenlv announced the official completion of the full acquisition of the original Suzhou Hua Yi Brothers Movie World, renaming the project to Haihe Anwen Suzhou Yangcheng Peninsula Park.
Regarding the continuous losses of Suzhou Hua Yi Brothers Movie World theme park, “Deep Blue Finance” believes that the primary reason is insufficient attraction, failing to capture visitors’ interest. In contrast to the all-ages appeal of Disneyland, the movie-themed park relied on adult-oriented themes from Hua Yi Brothers’ film portfolio, such as romance, war, and fantasy, which were not suitable for family outings with children.
Secondly, Hua Yi Brothers’ recent films have underperformed at the box office, losing their allure, leading to a decline in the appeal of theme parks based on movie “merchandise.”
Furthermore, while Hua Yi Brothers has certain advantages in cultivating intellectual property, the company’s attempt to replicate the logic of real estate investment in the cultural tourism industry by massive spending on infrastructure lacked sufficient investment in content incubation, refined operation, and long-term brand development – a common issue faced by the domestic cultural tourism industry.
Public records show that Hua Yi Brothers Media Co., Ltd. was established in 1994, headquartered in Beijing. Listed on the Shenzhen Stock Exchange’s Growth Enterprise Market in 2009, the company’s main business segments include film and television entertainment, brand licensing and immersive entertainment, and internet entertainment. It has previously released films such as “Forever Enthralled” and “Devils on the Doorstep.”