Recently, the 90th Paris International Motor Show is in full swing, as one of the top five auto shows globally. The Paris Motor Show has attracted car manufacturers and enthusiasts from around the world, becoming a significant stage to showcase the latest automotive technologies and design trends.
Originating from the International Automobile Salon in 1898, the Paris Motor Show holds the title of being the longest-running auto show globally, taking place biennially in the fall since 1976. This edition of the show kicked off on Monday, October 14th, at the Paris Expo Porte de Versailles and will run for a week, concluding on Sunday, October 20th.
Reportedly, this year’s show has gathered over 40 global brands, surpassing its previous editions in scale. Prominent French car brands like Renault, Peugeot, and Citroën have unveiled their new products, including Renault’s new electric car R5. Additionally, several Chinese electric car manufacturers like BYD have also made their way to Paris, aiming to capture the European market with competitive pricing. Their high-profile presence on the eve of the EU’s impending imposition of substantial tariffs on Chinese electric cars carries a strong sense of challenge.
It is widely believed that this year’s Paris Motor Show has turned into the main battleground for intense competition between Chinese and European automotive manufacturers. Faced with the surging sales of Chinese electric cars in the European market, several major European carmakers have introduced new electric vehicles (EVs) at lower prices with advanced technology at the Paris Motor Show, seeking to stimulate demand and reclaim market share currently dominated by Chinese brands.
After six years, Tesla has returned to Paris with its full lineup, drawing a crowd with its Cybertruck electric pickup. Tesla’s last appearance at the Paris Motor Show was in 2018 when they unveiled the Model 3.
Notably, to show support for the country’s auto industry, French President Emmanuel Macron personally attended the opening day of the show. He emphasized France’s efforts in advancing the electric car sector and promoting the country’s “reindustrialization.”