On April 30, 2024, YATA embarks on a new chapter by launching its innovative concept store “YATADAY,” set to officially open at NOVO WALK in Tuen Mun on May 10th (Friday) at 10 am! The all-new concept of “YATADAY – Everyday YATA” debuts with a fresh look, aiming to create a daily supermarket tailored to everyone. It will feature daily essentials and high-quality fresh food, trending delicacies, and home goods, offering urbanites who seek a fashionable lifestyle and efficiency a whole new shopping experience to cultivate the habit of “YATADAY” every day.
YATA’s brand-new concept store, “YATADAY,” is located at NOVO WALK in Tuen Mun, covering an area of approximately 3,600 square feet. It combines a minimalist decor style with natural green elements and a taste for life to match its new concept! The new branch focuses on “daily supermarket,” providing an enjoyable “YATADAY” eating and shopping experience. To celebrate the grand opening of the new store, YATA has specially planned two major opening activities, which everyone can look forward to!
“Washoku Daily”: The new store pioneers a 365-day Japanese lifestyle proposal, introducing four limited-time themes: “Taste of Enchantment,” “Refreshing Snacks,” “Nutritious Essentials,” and “Care Essentials.” It features a variety of Japanese fresh food and lifestyle goods, taking care of everyone’s daily life in all aspects. A “Freshness x Fashionable Living Journal” is crafted to deliver life’s little pleasures!
“Exclusive Collaboration”: YATA exclusively collaborates with Secoma, the self-operated brand of the most highly rated convenience store in Hokkaido, Japan, to introduce over 30 Hokkaido local ingredients and snacks at the new store. This includes sake, cup noodles, and sake snacks, allowing everyone to savor the charm of Hokkaido’s local ingredients.
To celebrate the new store opening, YATA is offering a series of surprise treats, including the limited-edition “YATADAY Eco Bag.” Customers who spend a net amount of $200 or more at the NOVO WALK store can purchase the new YATA Eco Bag for just $1. Additionally, the new store is giving away up to $75 cash vouchers, exclusive electronic coupons for YATA-Fans members, and NOVO LAND residents can enjoy a 5% discount on their purchases and free delivery service upon reaching a specified amount, gearing up to welcome “YATA DAY – Everyday YATA”!