The U.S. Democratic Super Political Action Committee, Future Forward, is launching another round of high-dollar advertisements, marking the largest ad expenditure in the final week of the campaign.
The Democratic Party is gearing up to broadcast and promote Vice President Harris’s closing argument on all major media platforms, focusing on voters’ economic concerns and contrasting Harris’s policies with those of her opponent, former President Trump.
Harris is set to deliver her campaign ending speech on Tuesday night on the White House Oval Lawn, where she is expected to promise efforts to improve Americans’ lives while also criticizing her opponent.
The Vice President’s latest speech has been in preparation for weeks. Her aides hope that her speech will overshadow Trump’s rally at Madison Square Garden in New York on Sunday.
According to Politico’s report on Tuesday, in the final week leading up to the election, the Democratic Party has rolled out new $100 million campaign ads that will be broadcast nationwide, conveying key messages.
“Plans” aligns with Harris’s milestone speech on Tuesday in Washington D.C., highlighting Harris’s stance of “fighting for you” as voters.
“Get By”, targeting African American voters, makes specific promises in areas such as homeownership and small businesses while countering rumors circulating online regarding Trump’s comments on “black labor”.
In battleground states, they have also launched other ads aiming to solidify the Democratic Party’s base, from Spanish-speaking Hispanic voters to soccer fans and women supporting abortion rights.
These ads feature various representatives highlighting the candidates’ differences in social security and healthcare, economic policies, abortion, and tax policies.
Harris herself will appear in these ads, emphasizing that if elected, she will not impose new taxes on the vast majority of Americans.
Additionally, they are preparing to run ads on English and Spanish-language radio stations.
Future Forward has also introduced a series of digital ads focusing on the economy, with themes including “Forever”, “Tax Increases”, “Beyond Taxes”, “Beyond Social Security”, “Amanda”, and “Fight”.