Coca-Cola’s North American operations president, Joel Bishop, recently announced that the company will be launching a new 7.5-ounce single-can mini product in convenience stores across the United States early next year.
This move, according to Bishop, aims to “enhance the accessibility of the product and attract more consumers to try Coca-Cola.” He emphasized that “currently, there are limited options available in the market for products priced under $2.”
The suggested retail price for the mini can is $1.29, with each can containing 90 calories, making it a more favorable option compared to the popular 20-ounce plastic bottled version (240 calories) found in convenience stores.
Bishop revealed that new flavors such as Coke Zero Sugar, Cherry Coke, Sprite, Fanta, and others will also be available in mini cans. In certain specific regions in the US, Diet Coke will also be supplied in canned form.
Major retailers like Costco, Kroger, and others have already begun selling combo packs of mini cans.
Furthermore, Bishop mentioned that later this year, Coca-Cola will introduce a glass-bottled version of the soda made with cane sugar instead of high fructose corn syrup.
Over the years, American consumers have shown a preference for beverages made with cane sugar over those containing high fructose corn syrup, commonly referred to as “Mexican Coke,” citing a preference for its flavor. Federal Health Minister Robert F. Kennedy Jr. has previously criticized high fructose corn syrup as a factor contributing to chronic diseases like obesity and diabetes.
(Information sourced from a report by Reuters)