Amid the high tariffs and fierce industrial competition between the United States and China, how are Chinese enterprises breaking through? Last Saturday (18th), Greborn Global, a company specializing in system doors and windows with energy efficiency and aesthetic design, successfully opened its showroom in the city of Industry, California, blending European technology with American market demands to create a new path in the face of adversity.
Chairman Elon Song of Greborn Global stated that the company focuses on the research and development of thermal break aluminum system doors and windows, utilizing multi-layer hollow structures, low-emissivity coated glass, and high-strength thermal insulation profiles, equipped with patented technology for soundproofing, noise reduction, and thermal insulation. Its products can maintain stable performance in extremely cold, hot, and humid climates, widely applicable to residential and commercial buildings across the United States. They are particularly suitable for regions like Los Angeles with large temperature differences between day and night, offering energy-saving solutions for comfortable living spaces.
“Changing Life with Doors and Windows” is the consistent brand concept upheld by Greborn Global. Elon Song believes that doors and windows not only constitute a part of a building but also represent an extension of the quality of life. The company aims to enable more families to experience a living environment where functionality and aesthetics are equally important through innovative technology and exquisite design.
Amid the ongoing high tariffs in U.S.-China trade policies, many Chinese enterprises are facing cost pressures and import barriers. However, Greborn Global chose to rise against the tide, actively responding to the trend of “American manufacturing resurgence” by planning to establish production and assembly bases in the United States.
Vice President Kurt Yue of the company stated that significant capital will be invested in North America over the next three years to enhance the supply and service system, forming an integrated industry chain covering research and development, technology, sales, installation, and after-sales services. This approach will bring high-performance energy-efficient doors and windows closer to local needs, driving the green upgrade of the construction industry and showcasing the strength of Chinese enterprises in transforming and upgrading amidst adversity.
From the design of folding and sliding doors and windows to the integration of overall residential aesthetics, this Chinese enterprise, with a blend of European craftsmanship and localized wisdom, is opening up more possibilities in the Los Angeles market. Kurt Yue emphasized that innovation, quality, and service are the core competitive advantages of Chinese businesses, offering customers better services at relatively lower prices.
In addition to providing doors and windows to real estate developers and distributors, the company also caters to individual customers, offering “customized” door-to-door services and even promising to resolve issues within 24 hours, which is one of the key reasons for the success of Greborn Global.
At the opening ceremony of Greborn Global’s showroom, guests from the fields of architecture, design, and real estate development gathered to witness this important milestone, with over seventy industry elites in attendance. Councilman Yan Yu of the City of San Gabriel and former Mayor of Monterey Park and Chairman of the U.S. Greater Bay Area Chamber of Commerce Lin Dajian, along with several other political and business leaders, attended to congratulate the event and participated in the ribbon-cutting ceremony together, witnessing the new chapter of Chinese enterprises in the high-end manufacturing market in the United States.