As of May 2025, the number of KTV companies in China is 39,400, compared to over 120,000 in 2015. Some well-known brands like “King of K Songs,” “Superstar,” and “Party World” have closed down.
KTV was once a craze in China. According to a report by “21st Century Economic News” on September 14, 2015 saw the peak of KTV companies in China. However, the number gradually declined afterward, with only 39,400 KTV companies still in operation as of May 2025. Over the past decade, more than 80,000 KTVs have disappeared.
The sharp decline in KTV numbers is mainly attributed to young people distancing themselves from KTV. Nowadays, young people have a myriad of leisure options such as fishing, escape rooms, which are increasingly popular among them. Additionally, mini KTVs offer better value for money and are more favored by the youth, compared to traditional KTVs with outdated song lists.
While young people are moving away from traditional KTVs, the elderly have become the main consumers of KTVs. According to the “2024 China KTV Industry White Paper,” individuals aged 60 and above account for 35% of KTV consumers, with their average spending frequency being 1.8 times that of young people.
Facing industry contraction, KTVs are struggling to survive. Many KTVs have introduced discounted vouchers, overnight packages, and diversified their operations by incorporating elements like dining, table tennis, games, home theaters, bars, and murder mystery games, offering prices nearly 1/3 lower than traditional KTVs.
After the publication of the article, it not only trended on social media but also resonated with many netizens, sparking nostalgia and discussions.
Netizen “Strolling Around DiOyO” mentioned that economic pressures have made it difficult to afford entertainment. They said, “In the past, there was no financial stress—no mortgages or car loans. As a single person, having a good time was easy. I used to go to KTV frequently, but after getting married, it became rare—everyone is busy with their own lives, and also, lack of money.”
“Fox Mask” also commented, “Charging 45 yuan per hour, singing for an afternoon without eating or drinking costs 225 yuan. Sing a few more times, and a karaoke set at home disappears in no time!”
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This article originally reported on the KTV industry in China, highlighting the significant decline in the number of KTV establishments, the changing consumer preferences, and the efforts KTVs are making to adapt to the evolving market trends.