On the evening of September 29 at 10 p.m., the new masterpiece “Star Man Delicious Moments Series” by Bubble Mart was released on several official platforms. The series includes figurine blind boxes, plush keychain blind boxes, and other products. Despite the products selling out instantly upon launch, the market price of this series plummeted on secondary trading platforms.
The most anticipated item from the “Star Man Delicious Moments Series”, the freshly baked cookie plush keychain, reached its peak hype even before its release. On the afternoon of September 29, this plush product had already received payments from 350 people on the Dego App before its official release. At that time, the selling price was set at 354 yuan, but the expected market price had been inflated to between 699 and 1199 yuan.
However, after the new products were released, the platform selling price of the plush products rapidly declined. According to “Cover News”, as of 10:56 p.m. on September 29, the hidden item’s market price had dropped from 929 yuan to below 600 yuan.
Plush keychain prices: On the Dego App, the trading records for the plush keychain fluctuated around 600 yuan. The price had plummeted continuously from 1070 yuan on September 22 to 709 yuan, with actual trading records mostly falling between 500 and 800 yuan.
Figurine prices nearing original price: The price of the figurines from the “Star Man Delicious Moments Series” also continued to decrease. The original 828 yuan figurine box, which peaked at 956.2 yuan, dropped to around 850 yuan, almost returning to the selling price.
On the Qian Dao App, there were 2100 units of the new Star Man plush for sale, generating nearly a hundred transactions within just 10 minutes, with prices mostly stable around 500 yuan. This indicates that the market is rapidly absorbing the high-priced bubbles from the previous period.
According to the “Lu Zhong Morning Post”, due to Bubble Mart restocking a large quantity of the popular IP Labubu’s “High Energy Series” at the end of September, it further led to a decline in the prices in the secondary market. The third generation hidden item “Ego” that had previously been speculated to over 4200 yuan, was now being sold for 580 yuan in the second-hand market, with even the non-popular regular items dropping below the original 99 yuan.
To maintain the popularity of the “Star Man” series, Bubble Mart officially planned to hold flash events and series theme exhibitions in Chengdu, Hangzhou, and other cities starting from September 30. However, there are already many longtime fans expressing concerns on social media that the excessive hype may cause Star Man to lose its “healing essence” and instead diminish the enthusiasm of casual fans.