Beloved Baby Care Brand Love Family Postpartum Centers in China Shutting Down Multiple Stores.

Recently, the maternity brand Aijia Postpartum Center has been exposed to multiple store closures in China, involving Shanghai, Suzhou, Wuxi, and other places. According to affected consumers, the changes in the stores started around January 7th, catching some people off guard. Some pregnant women in Shanghai had the experience of the postpartum center closing before they even had a chance to move in, while other consumers complained that their wives were still living in the postpartum center, facing imminent water and electricity cuts with uncertainty about what to do next.

In recent days, numerous netizens have posted about the irregular operations of Aijia Postpartum Center stores and employees being owed two months’ salary. Reports from Jihoo News on January 9th revealed that situations similar to those described by the posters were widespread across the country, including in cities like Shanghai, Suzhou, Wuxi, and Nantong. On January 8th, calls made to multiple store locations in Shanghai and Suzhou resulted in either unanswered or switched-off phones.

On January 8th, Mr. Wang from Shanghai shared that his wife’s due date was in July of this year, and they had chosen a store in Pudong New Area, Shanghai, under the Aijia brand. At the end of December 2024, after visiting the store in person, they made a payment on December 31st for a total service cost of 23,600 yuan for a 28-day service period. Originally planning for his wife to move into the postpartum center in July 2025, they only found out about the store closure on January 7th through a salesperson’s social media update.

A pregnant woman from Jiading District in Shanghai stated that she signed a service contract with a store in Anting Town in November 2024, paying a full fee of 29,500 yuan for a 42-day service period. After seeing news about the closure of Aijia Postpartum Center on social media, she rushed to the store to find the signboard dismantled and numerous consumers outside registering their consumption information with the police.

Another consumer at the same store, Mrs. Chu, mentioned that she had already completed her service period and left, but the store had not yet refunded her over 3,000 yuan in deposit and fees.

Mr. Qiu from Suzhou shared that his wife had checked into a postpartum center in Xiangcheng District at the end of December 2024, with plans to leave on January 22nd. On the morning of January 7th, they heard suddenly that other Aijia stores in Suzhou were unable to provide breakfast as usual, although the store where his wife was staying had still managed to provide it. However, the store manager later messaged that the company had gone bankrupt, leaving customers to arrange their own lunch. Subsequently, employees at the store were busy safeguarding their rights, and the hotel where the store was located also informed the pregnant women and their families to leave as soon as possible.

“How will the pregnant women who haven’t moved out by January 8th deal with the water and electricity shutdown at the hotel?” expressed Mr. Qiu.

Ms. Zhao from Suzhou stated that she had chosen a store in Xiangcheng District and paid for a 28-day service period for 19,800 yuan in October 2024. However, on the evening of January 7th, she found out about the closure of the store through her friends circle and was advised to report to the police first.

An individual claiming to be an employee of an Aijia Postpartum Center store in Chongchuan District, Nantong City, mentioned that they had last received their salary in November and were owed nearly 10,000 yuan for two months. They were also unable to contact the store manager.

On the 8th, officials from the Anting Police Station in Jiading District, Shanghai, responded that the company involved had operated poorly and was unable to continue its operations, leading to the closure of almost all its stores in Shanghai. They were temporarily unable to reach the person in charge of the Anting store. Relevant local authorities have already intervened to address the situation.

According to staff from the Market Supervision Department in Xiangcheng District of Suzhou City, they have received reports related to the closure of Aijia Postpartum Center stores and have taken some measures regarding the companies responsible for the stores in their jurisdiction.