In recent news from Epoch Times on November 25, 2025, Chinese e-commerce platforms have been under fire for using AI-generated model videos to sell women’s clothing. Some internet users criticized that in the videos featuring AI models trying on clothes, there were visible disjointed areas between the heads and necks of the models, which appeared very eerie. This news quickly trended on social media platforms.
Mainland internet users recently complained on social media platforms that they discovered a women’s clothing store using AI-generated model try-on videos on the product details page. They noted that while the models in the videos appeared realistic at first glance, there were disjointed areas in the head and neck connection when the models made turning movements, leading them to deduce that it was a video generated by AI.
Many netizens expressed shock and unease upon watching the video, finding it very unsettling.
On November 24, Jiemu News contacted the women’s clothing online store, and customer service confirmed that the pictures were real shots of models, and the videos were generated by AI based on these real shots. The customer service personnel stated, “Because high-end products require videos, since we didn’t shoot videos, we could only use AI animated effects, and the product should be referenced based on the pictures.”
Ms. Chen from Beijing expressed that she does not reject the video effects generated by AI but emphasized that they should not include “such eerie scenes.”
Some netizens also commented, “In AI videos, the draping of the clothes looks like plastic, but upon receiving them, they turn out to be coarse linen.” This kind of “mismatched goods” fundamentally constitutes a new form of consumer fraud, using false visual effects to create buying impulses, thus making consumers bear the cost of trial and error.
The Chinese think tank, “Hotspot Observation Base,” pointed out that the core issue with AI model videos lies in businesses disguising “technological laziness” as “innovative experiences.” These eerie visuals are not just technical flaws but also a disregard for consumers’ right to be informed.