On November 28th, also known as Black Friday, popular retailers such as Amazon, Walmart, and Target have already announced early discount offers and large-scale promotional plans. It is anticipated that Americans will show unprecedented enthusiasm for this year’s shopping season.
The National Retail Federation (NRF) predicts that during the five days from Thanksgiving to Cyber Monday, 186.9 million people will participate in shopping, breaking previous records, including last year’s 183.4 million. Sales in November and December are expected to surpass $1 trillion for the first time, with a growth rate ranging between 3.7% and 4.2%.
Whether consumers’ shopping lists include the latest tech products, children’s toy gifts, or long-desired fashion and beauty items, early promotions and limited-time Black Friday shopping offer excellent opportunities to efficiently complete their shopping lists and save money.
Due to shifting consumer habits, many retailers have introduced discounts ahead of time:
As one of the largest annual shopping events in the United States, the term “Black Friday” originated in the 1950s when the Philadelphia police used it to describe the traffic chaos caused by the massive influx of shoppers into the city after Thanksgiving. It wasn’t until the late 1980s that retailers redefined it with a positive meaning, signifying stores achieving profitability by experiencing a surge in sales on that day, transitioning from being “in the red” to “in the black.” This terminology later became widespread across the country.
(reference: USA Today)