A new carbonated drink that looks and tastes more like sparkling water is flying off the shelves at the warehouse-style chain store Costco in the United States, providing a potential solution for those who have avoided thick protein shakes due to their texture. The new beverage, launched by Genius Gourmet, is gaining popularity not only because each can contains 30 grams of protein but also because of its clear appearance and refreshing taste resembling bubbly water.
Many people have an aversion to the gritty texture of protein shakes but still want to incorporate protein into their daily diet. This drink available at Costco could be a great option for them. The Sparkling Clear Protein Drink, recently introduced in all Costco stores nationwide, is quickly becoming a hit among consumers.
Genius Gourmet, a company based in Idaho known for its protein snacks, collaborated with Costco to exclusively release this new beverage. Unlike the dense mixed drinks you may be accustomed to, this beverage is light, bubbly, and clear while still packing 30 grams of protein per can. The initial flavor introduced is Sparkling Blueberry Lemon Water.
The secret lies in what the brand calls “ultra-filtered” whey protein isolate, giving the drink a refreshing soda-like texture rather than the thick consistency typical of shakes. It is lactose and sugar-free, with only 130 calories per serving, making it a groundbreaking choice for individuals looking to meet their protein intake goals without consuming thick liquids.
Whether you are training for a competition, aiming to increase your daily protein intake, or simply seeking a refreshing way to refuel, this beverage satisfies your taste buds without feeling too heavy.
The ingredient list is quite straightforward: carbonated water, whey protein isolate, natural flavors, sucralose for sweetness, and even mushroom extract used as a preservative. Despite being marketed simply as a bubbly protein drink, its packaging gives it a refreshing soda-like feel – just with the added benefit of muscle recovery.
At Costco’s online store, a pack of 15 bottles is priced at $32.90, with potentially lower prices in physical stores.
Costco fans quickly shared their first impressions of the drink on social media. One Costco customer summed it up by saying, “We got it today, absolutely love it! I had no idea how they could pack 30 grams of protein in it.”
Another reviewer expressed, “Better than I imagined – tastes like soda but without the guilt.”
However, some people found the drink too sweet for their liking.
For more consumers, the decision on whether this drink is worth buying and enjoying can only be reached by personally taking a sip.