Switzerland-based American technology company Logitech International announced on Wednesday that it is accelerating the relocation of its production lines from China due to the new round of tariff policies imposed by U.S. President Trump. If Logitech’s products such as keyboards and mice are produced in China and sold to the United States, they could face tariffs of up to 30%. While the final tax rate will depend on the outcome of bilateral negotiations, the company is proactively diversifying its supply chain to mitigate risks.
Logitech’s CEO Hanneke Faber stated that the company aims to reduce the proportion of Chinese-made products in U.S. imports to 10% by the end of 2025, which has already decreased from around 40% in 2024 to “slightly below 30%.” In an interview with Reuters following the release of the first quarter financial report, she said, “We are steadily making progress, and the current developments are promising.”
Logitech is transferring some production lines to Malaysia, Mexico, Taiwan, Thailand, and Vietnam, collaborating with local contract manufacturers. Faber mentioned, “The diversification of production that we are driving in Asia and Mexico is exemplary, with minimal actual cost increases, which is an outstanding achievement in itself.”
The company has also raised prices of its U.S.-made products by around 10% to offset some of the tariff impacts, but there are currently no plans for further price adjustments. “Tariffs are indeed a challenge, but we are adapting quickly and flexibly, and we will continue to respond with agility in the future,” she said.
Founded in 1981, Logitech is headquartered in Lausanne, Switzerland, with operational centers located in Newark, California. It is listed on both the Swiss Stock Exchange and the U.S. Nasdaq, holding dual Swiss and American identities.
Apart from supply chain adjustments, Logitech is actively expanding into the enterprise market by establishing a dedicated sales team and launching new products. The sales growth rate of video conferencing equipment is twice the company’s overall average.
Faber emphasized that the enterprise, healthcare, and education markets have become strategic priorities for Logitech. “While Logitech started as a consumer brand, we have shifted about 40% of our business towards a B2B (business-to-business) model and are still in the early stages of growth, continuously strengthening our capabilities.”