Porsche’s global car delivery volume in the first half of 2025 dropped by 6% to 146,391 vehicles, as the strong growth in the North American market failed to offset the sharp decline in sales in China. In the Chinese market during the first half of 2025, Porsche’s sales plummeted by 28%, contributing to the decline in Porsche’s global total sales. The company faced challenges in transitioning to electric vehicles, especially in the highly competitive Chinese market. The trade barriers imposed by President Trump in April, raising tariffs on cars, added to the hurdles faced by Porsche.
Europe (excluding Germany) also experienced a decrease in sales by 8% to 35,400 vehicles. Porsche witnessed a drastic 23% drop in sales in its domestic market of Germany, selling only 16,000 vehicles. This decline was attributed to the market retracement following the strong growth in 2024. However, the United States emerged as a savior for Porsche, with a remarkable 10% increase in sales to 43,577 vehicles, becoming Porsche’s most valuable market, surpassing other countries.
Despite the challenges in China and Europe, Porsche’s demand in overseas and emerging markets grew healthily by 10%. The data revealed that the quantity of Porsches purchased by Americans was more than double that of the Chinese buyers, who are increasingly shifting towards high-end domestic vehicles. The company emphasized the importance of balancing supply and demand, particularly in the luxury car sector, given the challenges present in the Chinese market.
Among Porsche’s popular models, the Macan led in sales with 45,100 vehicles, showing a 15% increase compared to 2024, with the electric version of the new Macan accounting for 60% of the sales. The Cayenne, Porsche’s second best-selling model, witnessed a 23% decline in sales to 41,900 vehicles. Sales figures for the iconic 911 sports car dropped by 9% to 25,600 vehicles, while the Panamera four-door sedan saw a recovery with a 13% increase to 15,000 vehicles. However, the 718 series and ICE Macan, which ceased sales in Europe due to cybersecurity regulations, only sold 10,500 vehicles, marking a 12% decrease from the previous year. Porsche also confirmed the discontinuation of the internal combustion engine versions of the Boxster and Cayman by the fourth quarter of this year.
Porsche anticipates challenges in the market environment for the second half of the year. Matthias Becker, a member of Porsche’s Sales and Marketing Executive Board, highlighted the importance of working closely with sales regions to balance supply and demand tactfully under the “value over quantity” strategy. The company has revised its performance expectations twice this year, citing impacts from U.S. import tariffs, adjustments in battery business, and strategic investments in new internal combustion and hybrid vehicle models. Porsche has realigned its focus on fuel-powered cars due to the extended transition period to electric vehicles, retracting plans related to electric vehicle developments.
Despite the challenges, Porsche noted a significant increase in the proportion of electric vehicles in its sales portfolio during the first half of 2025. Approximately 36.1% of the delivered vehicles were electric, with 23.5% being fully electric and 12.6% plug-in hybrid vehicles, reflecting a shift towards sustainable and environmentally friendly mobility solutions.