SharkNinja, a major US home appliance company, is planning to completely withdraw its home appliance production from China by the end of 2025 in order to mitigate the impact of American tariffs on Chinese imports.
The CEO, Mark Barrocas, stated during a financial conference call in May that in response to the ever-changing tariff situation, the company has developed and begun implementing a comprehensive tariff relief strategy. This strategy includes enhancing manufacturing efficiency, establishing strategic retail partnerships, and conducting targeted operational optimizations. Additionally, their proactive supplier diversification strategy has provided them with significant and continuously improving supply chain flexibility.
SharkNinja is known for its Shark vacuum cleaners and Ninja blenders. The Massachusetts-based company has also expanded its product line to include air fryers, coffee makers, hair dryers, and air purifiers.
Since the imposition of tariffs on Chinese imports during Trump’s first term, SharkNinja began shifting production out of China in 2018. Currently, the company has relocated its manufacturing operations to countries such as Cambodia, Indonesia, Malaysia, Thailand, and Vietnam.
Barrocas mentioned that due to their proactive supplier expansion efforts, they anticipate that by the end of the second quarter, about 90% of their US products will be exported outside of China. By the end of 2025, almost all product exports will be shifted away from China.
To further address higher tariffs, SharkNinja has negotiated with first and second-tier suppliers to reduce costs by making concessions. This includes adjusting configurations, functions, packaging, and finished products to lower production costs, as well as replacing low-profit products with high-profit ones to enhance profitability.
Furthermore, SharkNinja has selectively raised prices on certain products and strategically determined the scope for price hikes in different countries.
“We have selectively increased prices on several key products and will continue to seek more opportunities,” Barrocas stated.
The executive mentioned that the tariffs imposed by the Trump administration have caused the company to lose “hundreds of millions of dollars.”