In September 2023, Costco began selling 1-ounce gold bars, sparking market attention. Several months later, competitor Walmart also followed suit. With inflation soaring and economic prospects uncertain, this strategy has proven to be highly successful.
The price of gold has been steadily rising over the past year. On April 29, 2024, the price of gold was $2,333 per ounce, with a purchase cost of $2,379 after a 2% premium. By April 29, 2025, the gold price had risen to $3,312, with an annual return rate of 39.21%. Some analysts predict that the price of gold could challenge $4,000 per ounce by the end of the year.
In the current context of trade wars, the role of gold as a hedge and store of value has become more prominent. However, for many potential investors, how to start investing in gold remains unclear.
According to a Finbold report, the small-format gold bars sold by Costco are easy for the general public to purchase. Although a 2% premium is added to the gold price, it is still within the common range. With free shipping and no platform fees, it is a convenient and reasonably priced investment channel for most Americans. However, the daily purchase limit of two bars and frequent sell-outs make it more challenging for large investors to operate.
CBS points out that besides Costco, there are three other channels that investors may consider for purchasing gold this month:
Gold IRA Companies offer online trading and personalized assistance, with a variety of products including gold bars, gold coins, individual retirement accounts (IRAs) in gold, and other precious metals. Some companies also provide silver and other relatively low-priced alternatives. It is recommended to compare prices from multiple companies to ensure cost-effectiveness.
Walmart currently offers gold bars and coins ranging from 1 gram to 1 ounce, and consumers can purchase them online or at designated stores, catering to investors with different budget needs.
For those who prefer face-to-face transactions, local jewelry stores are also an option. They are knowledgeable about market changes and can provide personalized advice. However, it is important to be aware that they may charge higher premiums. Before making a purchase, do your homework, understand the market, and be ready to walk away if necessary.
Gold is an important investment choice in the current uncertain economic environment. Regardless of which channel investors use to purchase gold, the key is to incorporate physical gold into their investment portfolio at a reasonable price and in an appropriate proportion to enhance overall asset risk resistance.