On June 11, 2024, Pledis Entertainment announced that its boy group SEVENTEEN has been appointed as the Goodwill Ambassador for Youth by the United Nations Educational, Scientific and Cultural Organization (UNESCO).
UNESCO appoints celebrities from different fields globally as goodwill ambassadors to raise awareness of the organization’s activities. SEVENTEEN is not only the first K-pop artist to be appointed to this position, but it is also the first time UNESCO has appointed a “Goodwill Ambassador for Youth.”
At 10 a.m. local time on the 26th, SEVENTEEN will participate in the appointment ceremony held at the UNESCO headquarters in Paris, France. On that day, the members will have discussions with UNESCO Director-General Audrey Azoulay and announce specific plans and thoughts on activities.
This appointment signifies a significant recognition of SEVENTEEN’s influence and contribution to global youth culture. As they take on this new role, SEVENTEEN is expected to actively engage in various youth-related initiatives and contribute to promoting education, culture, and peace in partnership with UNESCO.
SEVENTEEN’s involvement as UNESCO’s Goodwill Ambassador for Youth highlights the increasing influence of K-pop artists on the global stage and their ability to inspire and connect with young people worldwide. This collaboration serves as a platform for raising awareness on important issues and fostering cultural exchange among diverse communities.
The ceremony in Paris will not only mark a milestone for SEVENTEEN but also represents a new chapter in their careers as they align themselves with UNESCO’s mission of building peace through international cooperation in education, science, and culture. SEVENTEEN’s dedication to spreading positive messages and advocating for youth empowerment is commendable and resonates with UNESCO’s values of fostering sustainable development and intercultural dialogue.
SEVENTEEN’s appointment as the Goodwill Ambassador for Youth by UNESCO is a testament to their growing influence as global cultural ambassadors. It is a remarkable achievement that underscores the power of music and art in transcending boundaries and creating meaningful connections that transcend language and culture. This appointment opens up new opportunities for SEVENTEEN to make a positive impact on the world stage and continue to inspire the youth with their creativity and passion.