On December 24th, the Zhengzhou Zhongyuan Porsche Center suddenly closed its doors. Prior to the closure, there were abnormal adjustments in the management of its operating entity Zhengzhou Dongbao Run Automotive Sales Co., Ltd., and the parent company Dong An Holding Group headquartered in Xinxiang, Henan, did not answer calls. Currently, some affected car owners have started to seek legal assistance.
According to a report by Xin Huanghe on December 24th, several consumers on the 23rd informed the media that the Zhengzhou Zhongyuan Porsche Center located at the intersection of Zhongyuan Road and Lanzhou Road in Zhongyuan District, Zhengzhou, suddenly ceased operations. Consumers who went to the store that day found that the showroom was almost empty, there were no normal staff on the premises, and it was difficult to contact sales and management personnel.
Ms. Yang paid a deposit of 100,000 yuan at the Zhengzhou Zhongyuan Porsche Center on December 17 to order a Porsche Cayenne, with a scheduled pickup date of December 25. On the morning of December 23, she received a message from the official service account of “Porsche China,” indicating that the vehicle “has completed its overseas journey, arrived at a Chinese port, and entered the next transportation phase.”
However, that night, Ms. Yang learned from the sales consultant she was in contact with that the store could no longer operate normally, and matters could not be dealt with temporarily. “One moment I was checking the logistics progress, and at night, I was told the store had been emptied.”
Information gathered by Xin Huanghe on car owners’ rights protection shows that the amounts of vehicle purchase deposits paid by affected customers range from 20,000 yuan to as high as 330,000 yuan, with some exceeding 200,000 yuan. One customer who ordered a Porsche Panamera GTS priced at about 1.88 million yuan had already paid a deposit of 500,000 yuan but has yet to receive the vehicle.
Within various car owner rights protection groups, there is a document circulating that was sent by the store’s sales consultant Xiaomeng to customers, titled “Letter to Customers”.
Xiaomeng mentioned that until December 22, the store was still operating normally, with 7 to 8 customers completing new car deliveries that day without any apparent anomalies. It was only in the morning of December 23 that employees arriving at work discovered that the company had ceased operations, vehicles and items were cleared out, and employees were unaware beforehand. Some customers’ paid deposits had not been properly handled, and employees themselves were owed amounts ranging from tens of thousands to hundreds of thousands of yuan in salaries and expense reimbursements. Currently, customers and employees have separately established communication groups, attempting to safeguard their rights through legal means.
Xiaomeng also warned of risks: some customers who had just completed vehicle deliveries on December 22 have not yet received the vehicle qualification certificates. According to industry practices, vehicle qualification certificates are usually kept by dealers and in some cases are used for pledging financing to banks. If there are issues with the dealer’s funding chain, related vehicles may face obstacles in registration and ownership confirmation, and owners, in the event of being unable to register the vehicle, will still be obligated to continue repaying the car loan as per the contract.
Xin Huanghe reported that the week before the occurrence of the “empty store” situation, there were concentrated changes in the executive level of the involved company.
Business changes in Tianyancha showed that on December 17, Zhengzhou Dongbao Run Automotive Sales Co., Ltd. underwent executive adjustments. On that day, the former executive director and general manager Du Chuantao, and finance manager Wang Hongliang exited the company’s management team, with Yin Shaoliang assuming the positions of director and manager for the first time.
The duration of the aforementioned personnel adjustments was extremely short. Business information showed that Yin Shaoliang had resigned from the relevant positions on December 19, after only two days in office.
In light of the subsequent abnormal business operations at the store, the short-term and intensive personnel changes have raised concerns among some consumers regarding the company’s governance stability and its ability to fulfill obligations. Prospective car owners who had paid vehicle purchase deposits, recent customers who had completed vehicle deliveries, as well as previous car owners who had purchased prepaid after-sales services, will face uncertainties in contract fulfillment and rights protection.
Public business information indicates that the operating entity of the Zhengzhou Zhongyuan Porsche Center is Zhengzhou Dongbao Run Automotive Sales Co., Ltd., established in 2015 with a registered capital of 60 million yuan.
The report stated that from the equity structure, Zhengzhou Dongbao Run is subordinate to Dong An Holding Group Limited Company. Founded in 1993, the group is headquartered in Xinxiang, Henan, with disclosed total assets exceeding 6 billion yuan, over 40 subsidiary companies, and business covering traditional luxury brands such as Porsche, BMW, Audi, and has also accelerated its expansion into new energy brands in recent years.
Xin Huanghe journalists made numerous attempts to call the contact number publicly announced by Dong An Holding Group but only received a repeated voice prompt saying “Thank you, goodbye,” with no one answering. Currently, some affected car owners have begun pursuing rights protection through negotiation, legal consultation, etc.
The Porsche China Customer Service Center responded, saying that the system currently shows that the Zhengzhou Zhongyuan Porsche Center is still an authorized dealer, and they have not received any notification of the store’s closure. Customer service stated that they will record and verify the information provided by the media and consumers, and promptly follow up with the relevant departments.