Chinese Actress Bai Lu, who rose to fame through her performances in dramas such as “Princess at the Flower Pagoda” and “White Moon and Brahma Star,” has recently undergone some changes in her business ventures. Her fully owned Qingdao Lu Yan Culture Media Studio was officially deregistered on October 22nd. This action, combined with the earlier deregistration of two other companies under her name, signifies that Bai Lu no longer has any active affiliated companies under her name.
According to reports from Chinese media outlet Sina, the deregistration of Bai Lu’s companies is a normal process of adjusting her business landscape after the expiration of her contracts.
Bai Lu’s ten-year management contract with her previous company, Happy Entertainment, expired at the end of May 2026. On July 16th of the same year, Bai Lu announced the non-renewal of her contract in a lengthy post, with her former boss, Yu Zheng, also expressing blessings for their peaceful parting ways. The deregistration of several companies affiliated with her past companies signifies Bai Lu’s complete separation from her previous team at a business level.
However, deregistering her old companies does not mean Bai Lu is exiting the business arena. Instead, she is transitioning towards operating independently and restructuring her team.
In fact, before the completion of the deregistration process for her old studio, Bai Lu established Shanghai Yuhengxing Xu Culture Media Co., Ltd., a company wholly owned by her, on September 10th, 2026, to continue managing her entertainment affairs. Her official information platform has officially been renamed to an independent studio official Weibo account, with a complete revamp of her management, publicity, and legal teams, signaling her full transition into a solo career path.
With news of her company deregistrations, recent events surrounding Bai Lu have garnered widespread attention.
Due to recent scams targeting entertainment industry professionals in Thailand, Bai Lu’s studio announced the cancellation of Tencent Video’s WeTV overseas fan meeting scheduled for October 25th in Bangkok. The studio issued apologies to fans whose travel plans were disrupted and vowed to cover the losses incurred from official ticket purchases, Bangkok round-trip flights, and hotel bookings related to the event.
Reports indicate that last January, Chinese actor Wang Xing fell victim to a scam under the guise of a filming opportunity in Thailand, leading to a fraudulent scheme in Myanmar. In late September of this year, a 33-year-old music teacher from Shanghai traveled to Bangkok alone and went missing upon arrival, suspected of falling into a scam trap disguised as an art tour or project collaboration invitation. Earlier this month, a 34-year-old cinematographer who previously worked on a CCTV documentary received a filming invitation in Thailand, went missing upon arrival, and was suspected to have been redirected to a scam operation. Despite the eventual rescue and return of these individuals to China, they endured harrowing ordeals and suffered indescribable hardships.
Amidst team restructuring, event cancellations, previous controversies, and public debates during contract termination, third-party data indicates that Bai Lu’s video platform account has lost over 1.44 million followers in the past 30 days.
Of particular note is the deep impact on fans who have been dissuaded by recent events. Bai Lu initially gained popularity through her tomboyish and straightforward image on “Keep Running,” but criticism arose following her teasing of senior members Zheng Kai and Li Chen as “old folks” and “the fiery old age group,” along with pouring water on others during the show’s game segment, leading some to perceive her as going too far and lacking restraint.
More concerning is the surge of online criticisms regarding Bai Lu’s alleged use of body doubles in fight scenes and her supposedly formulaic acting, attempting to dethrone her from her top leading actress position, resulting in her short video comment section being temporarily overwhelmed. Subsequently, rumors emerged online alleging the orchestration of daily financing of internet trolls and planned defamation of Bai Lu. However, these claims remain unsubstantiated by authoritative sources.
At 32 years old, Bai Lu is one of the most representative lead actresses among “post-95s” in the current mainland Chinese entertainment industry. Since signing with Happy Entertainment and debuting officially in 2016, she has undergone a transformation from a popular internet model to a frontline television and film star, thanks to her exceptional acting skills and successful works such as “Phoenix Imprisonment,” “Zhao Sheng as Usual,” “Ning An Ru Meng,” “Princess at the Flower Pagoda,” “White Moon and Brahma Star,” and “Mo Li.”