Doing Business on Facebook Marketplace: How to Avoid Risks?

Facebook, a social media platform that allows people to make friends and share information, also features a built-in local marketplace called Marketplace which serves as a bridge between buyers and sellers, creating business opportunities. However, scams and other criminal activities stemming from Marketplace are not uncommon. How can people avoid dangers when using this feature?

According to a report by KTRK, a man named Victor Gonzalez from Texas attempted to sell items on Facebook Marketplace last month, but he was robbed and shot by someone he met through the platform.

Gonzalez’s wife advised users of Facebook Marketplace not to easily trust strangers. She said, “Take my family’s experience as a lesson, everyone should be cautious. That Facebook Marketplace, I mean, don’t trust others easily. Be careful for sure.”

Although Facebook Marketplace is a popular channel for purchasing goods at low prices, the authenticity of information provided by users can be difficult to discern, and some criminals take advantage of this to commit fraud. Recently, there have been cases of individuals posing as buyers and robbing people in cities like New York.

Security experts have issued warnings about the risks posed by using Facebook Marketplace. The simplest way to avoid falling victim to fraud or physical harm is to refrain from using this platform altogether.

Eva Velasquez, the CEO of the non-profit organization Identity Theft Resource Center, told the Huffington Post that Facebook Marketplace has minimal verification mechanisms, thus making it risky. “If you don’t have to use it, then don’t,” she said.

She reminded people to be cautious when conducting private transactions on this platform, not only for their financial security but also for their personal safety.

Huffington Post has compiled several key points to ensure personal safety when engaging in transactions on Facebook Marketplace:

– Choose to meet in public places during the daytime and be wary of users who refuse to meet in public locations. Some areas have designated “safe zones” for online transactions with strangers. For instance, a man in New Orleans was tragically killed while selling an off-road motorcycle through Facebook Marketplace. Local authorities later established a round-the-clock monitored “safe zone.”

Meta, Facebook’s parent company, recommends arranging meet-up locations in “well-lit public areas.”

– Check the personal information of buyers or sellers. Meta also suggests looking at users’ profiles to see mutual friends and gather relevant information about them for reference. You should also review their activities and previous transactions and ratings on Marketplace. Additionally, the conversation you have with them can also provide valuable insights.

– Avoid contact with users who want to communicate outside the platform. Meta emphasizes not engaging with buyers or sellers outside the platform. Velasquez warns that if any user requests additional information such as email, phone number, or password, it’s a red flag.

Evaluate the value of items and associated risks. In today’s environment of rising prices, it’s understandable that people seek to buy affordable items. However, consider if the price is worth the risk. Deals that seem too good to be true may be fraudulent.

Velasquez said, “The only way to eliminate the risk of being scammed on Facebook Marketplace is not to use it.”

The non-profit organization National Cybersecurity Alliance lists common scams involving Facebook Marketplace on its website, including fake payments and phishing to steal personal information like passwords.

The organization points out that scammers often use urgency and emotional pressure to commit crimes. Pay attention to warning signs such as unbelievably good deals, buyers or sellers urging immediate action, requests for off-platform communication, payment with gift cards or cryptocurrencies, offers higher than your asking price, new or suspicious user profiles, sellers refusing to meet in person for high-value items, and requests for a deposit before seeing the goods.

Just like in face-to-face communication, trust your instincts if something feels off. Before making a transfer or sending an item, take a few minutes to understand the person you’re trading with.

If you find yourself a victim of a scam, stop communicating with the other party immediately. Do not send money or personal information to them. You can report to Facebook Marketplace and local law enforcement. If you have already provided financial information, contact your bank or payment institution immediately and follow their instructions.